2013
DOI: 10.1504/ijsei.2013.059320
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Islamic spiritual tourism: an innovative marketing framework

Abstract: This conceptual paper presents an innovative marketing framework to recognise Islamic spiritual tourism as a significant type of Islamic tourism. The presentation of the theoretical conceptualisation of Islamic spiritual tourism is based on the study of literature and observations of innovative tourism business practices. The literature on Islamic, spiritual and innovative tourism marketing was reviewed. The innovative marketing framework suggests that Islamic spiritual tourism is a subset of Islamic and halal… Show more

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Cited by 12 publications
(10 citation statements)
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“…Muslims have long travel traditions, especially during Hajj or Umrah, where believers pilgrim to Saudi Arabia to participate in religious rites in Medina and Mecca's holy Islamic cities (even before the establishment of modern Saudi Arabia) (Aziz et al, 2016;Haq, 2013). Traveling in the Muslim religion itself is justified by the travelers' important goals, such as pilgrimage, education, seeking knowledge, or warfare.…”
Section: Halal Tourism -Rests Upon the Consent Of Allah: Actual Trendmentioning
confidence: 99%
“…Muslims have long travel traditions, especially during Hajj or Umrah, where believers pilgrim to Saudi Arabia to participate in religious rites in Medina and Mecca's holy Islamic cities (even before the establishment of modern Saudi Arabia) (Aziz et al, 2016;Haq, 2013). Traveling in the Muslim religion itself is justified by the travelers' important goals, such as pilgrimage, education, seeking knowledge, or warfare.…”
Section: Halal Tourism -Rests Upon the Consent Of Allah: Actual Trendmentioning
confidence: 99%
“…Ziyara is also performed for spiritual healing by meeting with famous Islamic scholars or attending religious festivals and seminars to strengthen Islamic knowledge. In short, Muslims travel to perform Hajj, Umrah, Rihla or Ziyara can be classified as an Islamic spiritual tourist [ 4 ].…”
Section: What Is Spiritual or Religious Tourism?mentioning
confidence: 99%
“…This paper explains that Pondok institutions particularly in Malaysia can be developed as an Islamic tourism product that caters to growing Muslim travelers interested in learning about the religion. Islamic spiritual tourism is a subset of Islamic and halal tourism that provides an opportunity for tourism marketers to focus and expand on this niche market [ 4 ]. This study proposed that Pondok institutions are viable Islamic spiritual tourism products that can be introduced into mainstream tourism given support from the government and the Pondok operators.…”
Section: Introductionmentioning
confidence: 99%
“…A discussion on travel in Islam is incomplete without referring to halal tourism (Haq and Wong, 2011; Khan and Callanan, 2017). In travelling, general related halal tourism products and services include halal food and beverages, halal entertainment, halal banking, halal insurance, halal sports, halal hotels, halal holidays, halal media and halal shopping (Haq, 2013).…”
Section: Travel In Islammentioning
confidence: 99%