Abstract:This study examines how Islamic marketing influences the value of small enterprises. It analyzes strategies aligned with Islamic principles that engage Muslim consumers and differentiate small businesses in competitive markets. The research synthesizes insights from various sources, emphasizing empirical research and theoretical frameworks that reveal the interaction between Islamic marketing, small business value, and related factors. This chapter dissects the complex relationship between Islamic marketing, s… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.