Islamic Branding Experience dan Customer Citizenship Behaviour terhadap Keputusan Menggunakan Layanan LinkAja Syariah

Safira, Raja Ela; Rahmanto, Dhidhin Noer Ady

doi:10.21154/etihad.v2i1.3953

Cited by 4 publications

(4 citation statements)

References 4 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Ekosistem khusus Syariah ini telah dibangun di 69 kotamadya dan 273 wilayah meliputi masjid, lembaga amil zakat, pusat kuliner halal, ritel lokal modern, pesantren , Bank Islam, Sekolah Islam, dan Universitas Islam. (Safira et al, 2022).…”

Section: Pendahuluanunclassified

Analisis Faktor-Faktor Yang Mempengaruhi Terhadap Keputusan Penggunaan Link Aja Syariah

Panerang,

Utami

2023

JES

View full text Add to dashboard Cite

Technology is developing rapidly due to an increasingly sophisticated era, demanding that everyone must be prepared for the emergence of new technology. As fintech develops from time to time, a payment system is needed that facilitates transactions at any time and from any location. LinkAja presents the LinkAja Syariah Service, the first and only sharia electronic money in Indonesia that can facilitate various transactions. This research is a quantitative study. Googleform-facilitated questionnaire distribution. The decision making process is just some of the indicators included in the questionnaire to estimate the research variables. A total of 101 respondents were selected as the population through the non-probability sampling method. In accordance with Article 1 number 7 of Bank Indonesia Regulation Number 18/40/PBI/2016 of 2016, which describes the Implementation of Payment Transaction Processing ("PBI/18/2016") , an electronic wallet (also known as “E-Wallet”) is a service for storing data about payment instruments, such as cards or electronic money, which can also store funds, to facilitate payment transactions. The results of research findings and discussion can be concluded that (1) Perceived usefulness has a positive effect on the decision to use the Linkaja sharia e-wallet (2) Perceived convenience has a positive effect on the decision to use the Linkaja sharia e-wallet (3) Perceived security has a positive effect on the decision to use the Linkaja sharia e-wallet.

show abstract

Section: Pendahuluanunclassified

Analisis Faktor-Faktor Yang Mempengaruhi Terhadap Keputusan Penggunaan Link Aja Syariah

Panerang,

Utami

2023

JES

View full text Add to dashboard Cite

show abstract

“…Dalam konteks penelitian ini keterbatasan pada sisi motif transaksi hanya berhenti pada batas mengonfirmasi ada atau tidaknya keinginan ingin untuk melakukan pembelian. Tidak melanjutkan pada aspek perilaku pembeliannya, hal ini memiliki potensi yang lebih besar di masa depan berkaitan dengan segmentasi produk maupun layanan apa saja yang diproyeksikan memiliki akseptasi besar pada acara JHF selanjutnya (Safira & Rahmanto, 2022).…”

Section: Hasil Dan Pembahasan 31 Hasil Penelitianunclassified

Pendekatan K-Means Clustering Metode Elbow Pada Analisis Motivasi Pengunjung Festival Halal JHF#2

Wicaksana,

Heksaputra,

Syah

et al. 2023

JIEI

View full text Add to dashboard Cite

Research that explores intrapersonal elements as a motivation for consumer decisions to visit a regional halal festival using a computational technique is still very rare. Motivation is one of the intrapersonal components of consumers and becomes a vital construct in the formation of marketing strategies in the context of goods and services. In this study, the mental activity that is the focus of the discussion is the determination of the rational factors considered by visitors as elements that shape people's motivation to attend the Jogja Halal Fest #2, referring to the instrument developed by Crompton and McKay. The method used in this study is the K-means clustering approach, whose results provide identification in the form of clustering patterns of visitor motives at JHF that tend to converge on educational, recreational, and transactional reasons, supported by the findings of a cluster number of 3. This study stimulates the importance of discussing the other motives that have not been explored, such as the position of spirituality, so that they can be used as a consideration for building an effective marketing program, especially those related to targeting visitors in the future (segmentation) and its impact on increasing halal literacy.

show abstract

“…Fintek Karya Nusantara), layanan aplikasi LinkAja ini mampu bersaing dengan layanan aplikasi lainnya karena terdapat dukungan modal cukup besar. (Safira & Rahmanto, 2022) Berdasarkan layanan payment posisi empat besar ditempati oleh LinkAja, yaitu saat kuartal IV 2017 sampai kuartal II 2019, hal ini dilihat dari penelitian yang dilakukan App Annie dan iPrice. Pada kuartal II 2019 LinkAja turun dari peringkat dua.…”

Section: Pendahulanunclassified

Untitled

Irawati,

Muslihah

2023

JES

View full text Add to dashboard Cite

In this study the aim is to describe the influence of usefulness, convenience and trust partially and simultaneously on the decision to use LinkAja Syariah in Solo Raya. For the sampling technique, namely non-probability using purposive sampling. Users of the LinkAja Syariah service and the Solo Raya domicile community are the sampling criteria for this study. SPSS 25 is used to process this data. In this study the method uses the reliability test and validity test methods, the classic assumption test is the normality test, multicollinearity test, heteroscedasticity test, multiple linear analysis, determinant coefficient, significance test F test, and T test significance test. The results of the F test research produce variables usability, convenience, and trust simultaneously have a significant effect on the usage decision variable. The results of the T test research show that the usability and convenience variables affect the decision variable to use LinkAja Syariah. Meanwhile, the trust variable has no effect on the decision variable to use LinkAja Syariah.

show abstract

Islamic Branding Experience dan Customer Citizenship Behaviour terhadap Keputusan Menggunakan Layanan LinkAja Syariah

Cited by 4 publications

References 4 publications

Analisis Faktor-Faktor Yang Mempengaruhi Terhadap Keputusan Penggunaan Link Aja Syariah

Analisis Faktor-Faktor Yang Mempengaruhi Terhadap Keputusan Penggunaan Link Aja Syariah

Pendekatan K-Means Clustering Metode Elbow Pada Analisis Motivasi Pengunjung Festival Halal JHF#2

Untitled

Contact Info

Product

Resources

About