“Is Your Man Stepping Out?” An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising

Jones, Rachel; Lacroix, Lorraine J.; Nolte, Kerry

doi:10.1016/j.jana.2015.01.004

Cited by 20 publications

(33 citation statements)

References 43 publications

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“…Facebook, a popular social networking site (SNS) (2), offers advertising opportunities to vendors. Posting ads on Facebook has shown promise in recruiting target populations, particularly younger adults and adolescents to participate in research studies (3, 4) and to extend reach to geographically distant or otherwise harder to reach populations (5), such as, homeless populations, individuals concerned about the stigma of HIV, or those engaging in stigmatized behaviors. Recruitment of women, children, and people of color into clinical trials is a National Institutes of Health priority (6) so Facebook advertising could be a plausible approach to meeting recruitment goals.…”

Section: Introductionmentioning

confidence: 99%

“…Posting an ad on Facebook can be analogous to posting an ad for a study in the local paper. One clicks on a Facebook ad and is sent to a secured study website to review the full flyer, having left the Facebook platform (3). The use of Facebook advertising for research and program delivery is growing (5, 7), but, as identified by Pederson & Kurz (8), remains a relatively new area that requires further research and guidance into sample representativeness, protections of human subjects, and validity of the data.…”

Section: Introductionmentioning

confidence: 99%

“…Few studies to date have reported on the use of Facebook advertising to recruit urban, predominately Black women into a HIV prevention clinical trial (3). Data indicate that one of four new HIV infections is among women, the majority of whom (62%) are African American or Black (9).…”

Section: Introductionmentioning

confidence: 99%

“…The feasibility of implementing study protocols to secure confidentiality had been previously developed in conjunction with the University IRB and Director of the Office of Information Security and tested in a small pilot study of 40 recruited during a 30-day period (3). User evaluation indicated 17 of 40 participants had some concerns about privacy when they clicked on the Facebook ad, however, once redirected to the study website, nearly all (n = 38) trusted that their responses were confidential (3).…”

Section: Introductionmentioning

confidence: 99%

“…User evaluation indicated 17 of 40 participants had some concerns about privacy when they clicked on the Facebook ad, however, once redirected to the study website, nearly all (n = 38) trusted that their responses were confidential (3). These preliminary findings suggested Facebook to be an acceptable and viable recruitment tool given the measures taken to assure confidentiality.…”

Section: Introductionmentioning

confidence: 99%

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Facebook Advertising to Recruit Young, Urban Women into an HIV Prevention Clinical Trial

2017

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Advertising via Facebook to elicit involvement in clinical trials has demonstrated promise in expanding geographic reach while maintaining confidentiality. The purpose of this study is to evaluate Facebook advertising to reach at-risk, predominately African American or Black women in higher HIV prevalence communities for an HIV prevention clinical trial, and to compare baseline characteristics to those recruited on-the-ground. Maintaining confidentiality and the practical aspects of creating and posting ads on Facebook are described. The advertising strategy targeted multicultural affinities, gender, age, interest terms, and zip codes. We report on results during 205 days. A total of 516, 498 Facebook users viewed the ads an average of four times, resulting in 37,133 clicks to the study website. Compared to 495 screened on-the-ground, 940 were screened via Facebook ads, of these, half (n =477, 50.74%) were high risk, and of those at risk, 154 were randomized into the 6-month clinical trial. Black women comprised 71.60% (n=673) of the total screened online. Roughly twice as many Black women screened via Facebook compared to on-the-ground, yet, the percentage at high risk was similar. Preliminary data suggest that the extent to which ad headlines and photos tap into authentic social experience, advertising on Facebook can extend geographic reach and provide a comparative sample to women recruited on-the-ground.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Facebook Advertising to Recruit Young, Urban Women into an HIV Prevention Clinical Trial

2017

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Electronic and other new media technology interventions for HIV care and prevention: a systematic review

et al. 2020

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Introduction Electronic and other new media technologies (eHealth) can facilitate large‐scale dissemination of information and effective delivery of interventions for HIV care and prevention. There is a need to both monitor a rapidly changing pipeline of technology‐based care and prevention methods and to assess whether the interventions are appropriately diversified. We systematically review and critically appraise the research pipeline of eHealth interventions for HIV care and prevention, including published studies and other funded projects. Methods Two peer‐reviewed literature databases were searched for studies describing the development, trial testing or implementation of new technology interventions, published from September 2014 to September 2018. The National Institutes of Health database of grants was searched for interventions still in development. Interventions were included if eHealth was utilized and an outcome directly related to HIV treatment or prevention was targeted. We summarized each intervention including the stage of development, eHealth mode of delivery, target population and stage of the HIV care and prevention continua targeted. Results and discussion Of 2178 articles in the published literature, 113 were included with 84 unique interventions described. The interventions utilize a variety of eHealth technologies and target various points on the prevention and care continua, with greater emphasis on education, behaviour change and testing than linkage to medical care. There were a variety of interventions for HIV care support but none for PrEP care. Most interventions were developed for populations in high income countries. An additional 62 interventions with funding were found in the development pipeline, with greater emphasis on managing HIV and PrEP care. Conclusions Our systematic review found a robust collection of eHealth interventions in the published literature as well as unpublished interventions still in development. In the published literature, there is an imbalance of interventions favouring education and behaviour change over linkage to care, retention in care, and adherence, especially for PrEP. The next generation of interventions already in the pipeline might address these neglected areas of care and prevention, but the development process is slow. Researchers need new methods for more efficient and expedited intervention development so that current and future needs are addressed.

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A Review of HIV Prevention Studies that Use Social Networking Sites: Implications for Recruitment, Health Promotion Campaigns, and Efficacy Trials

Salazar

2016

AIDS Behav

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This review describes the use of social networking sites (SNS) in the context of primary prevention of HIV. A review was conducted to assess the published literature for HIV interventions using SNS. Sixteen articles describing twelve interventions were included. SNS were instrumental in recruiting hard-to-reach populations within a short amount of time; were able to reach wide audiences beyond the targeted population for HIV prevention campaigns; and helped to significantly reduce sexual risk behaviors and increase HIV testing. SNS are a viable option to recruit hidden populations, engage the target audience, and disseminate HIV prevention messages. Researchers should use SNS to generate sampling frames that can be used to select participants. Practitioners should use SNS to post images of preventive behavior within health promotion campaigns. Researchers should use multiple SNS platforms to engage participants. As more studies are published using SNS for HIV prevention, meta-analyses will be needed.

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“Is Your Man Stepping Out?” An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising

Cited by 20 publications

References 43 publications

Facebook Advertising to Recruit Young, Urban Women into an HIV Prevention Clinical Trial

Facebook Advertising to Recruit Young, Urban Women into an HIV Prevention Clinical Trial

Electronic and other new media technology interventions for HIV care and prevention: a systematic review

A Review of HIV Prevention Studies that Use Social Networking Sites: Implications for Recruitment, Health Promotion Campaigns, and Efficacy Trials

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