Is Your Food Organic? Examining the Role of Food Aesthetics in Restaurant Marketing

Yu, Xi; Liu, Stephanie Q.

doi:10.1177/10963480211067275

Cited by 8 publications

(6 citation statements)

References 97 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…According to [29], this theory directly supports the dimension of food presentation in food quality research. It suggests that when restaurants present their dishes in visually appealing ways -with thoughtful arrangement, vibrant colors, attractive garnishesthey can create positive emotions among consumers.…”

Section: Food Presentationmentioning

confidence: 74%

A Literature Review: Unraveling the Dimensions of Food Quality and Its Influence on Consumer Satisfaction

Sari,

Yulianto,

Sunarti

2024

KSS

View full text Add to dashboard Cite

This research examines food quality dimensions and their impact on customer satisfaction, a topic often seen through a Western lens. By delving into menu variety, taste, presentation, temperature, and freshness, we provide a comprehensive review of food quality aspects. Notably, this study emphasizes on the Asian perspectives, by broadening the understanding beyond Western viewpoints. The methodology comprises a review of literature, spanning a range of scholarly articles and research journals, delving into the discourse of food quality and customer satisfaction. Our findings highlight the significance of diverse menus, sensory taste attributes, and aesthetic presentation in shaping consumer expectations. Furthermore, the importance of food temperature and freshness in determining satisfaction is emphasized. This research crucially blends varied cultural insights with universal food standards, promoting a nuanced approach in the global food industry to optimize customer contentment. Keywords: food quality, consumer satisfaction, dimensions of food quality

show abstract

Section: Food Presentationmentioning

confidence: 74%

A Literature Review: Unraveling the Dimensions of Food Quality and Its Influence on Consumer Satisfaction

Sari,

Yulianto,

Sunarti

2024

KSS

View full text Add to dashboard Cite

show abstract

“…There is another stream of research examining moderators of organic food consumption, such as gender, food prices, consumers' perceived trust, and individual differences in environmental concerns and knowledge (Bonn et al, 2016;Jeong & Jang, 2019;Shin & Mattila, 2019). Recently, researchers have begun to ponder the success of marketing strategies in endorsing organic food, including advertising labels and claims (Hidalgo-Baz et al, 2017;Lee et al, 2018), persuasive messaging (Kareklas et al, 2014;Septianto et al, 2019), and food presentation (Yu & Liu, 2021). However, the role of sustainability in such a fast-growing food consumption trend has not been thoroughly explored.…”

Section: Sustainability Through Marketing Organic Food Consumptionmentioning

confidence: 99%

“…Accordingly, from the perspective of organic food presentation, it is encouraged to present with a lower level of expressive aesthetics to emphasize its sustainability. In particular, organic food marketers should minimize artificial ingredient alteration and instead maintain a rustic, authentic appearance to highlight the product's environmental benefits (Yu & Liu, 2021). Common strategies like the use of garnishes should be discouraged in organic restaurants as they contradict the philosophy of environmental sustainability that these establishments strive to convey.…”

Section: Food Presentationmentioning

confidence: 99%

International Service Management in the Context of Sustainable Development

Smyczek

2023

View full text Add to dashboard Cite

This edited book entitled 'The International Service Marketing in the Context of Sustainable Development' is the culmination of the international research sym- posium on service management (IRSSM-11) a distinguished event that tran- spired in June 2023. Themed 'The Role of Service in the Sustainability and Wellbeing of Society', this symposium provided a forum for those who have a special interest in service research and practice and was held at the University of Economics in Katowice, Poland. The symposium served as a unique platform for the exchange of ideas, the exploration of cutting-edge theories, and the anal- ysis of contemporary practices within the dynamic service-driven economies, all in pursuit of the vital goal of sustainable development. In the interconnected marketplace of the twenty-first century, service has emerged as a pivotal element in the economic landscapes of nations and busi- nesses alike. This new era of interconnectivity has created transformative chang- es on both industries and consumer experiences. Hence, the global advancement of service knowledge and practices becomes an imperative mission, inspiring the next generation of service researchers, educators, and practitioners to champion sustainability in their endeavors. Sustainability, in the context of service economies, has grown progressively more crucial, with its own set of unique challenges and opportunities. Many service enterprises bear a significant environmental footprint, whether in the form of energy consumption, waste generation, or other facets. Therefore, the adoption of sustainable practices by service firms holds not just the promise of operational cost reductions but also the potential to minimize their ecological impact, thereby aligning business objectives with the preservation of our natural resources. Indeed, this forms a synergistic, win-win strategy, offering mutual benefits to businesses and the environment. In the days to come, enterprises that invest in sustainable practices and innovative business models will gain a sub- stantial competitive edge. Sustainable innovations have the potential to open new markets, create novel revenue streams, and elevate the overall quality of services rendered. In essence, sustainable practices stand as the linchpin for en- suring the long-term viability of service-based economies. This book facilitates a harmonious convergence of the insights of distin- guished scholars and practitioners who have written their chapters drawing pri- marily on three interconnected perspectives on sustainability and consumption. While some authors examine their chapters through the lens of environmental sustainability, others focus on the aspect of ensuring the long-term sustainability of companies and enterprises, while others tackle the important topic of consum- er behavior and sustainable consumption. The core philosophy is that companies with enduring visions and plans inevitably contribute to the sustainability of not only their own enterprise, but also the well-being of their customers, employees, the environment, society, and the planet as a whole. In turn, consumers declare that they are implementing the principles of sustainable consumption in their households, although actual behavior still requires greater commitment. Entire publication is divided into four parts and contains selected chapters related to different aspects of service management from perspective of sustaina- ble development and in context of different countries. First part provides inside to sustainability and sustainable development in services sector. Second one present selected aspects of management challenges in services sector. Part three is focus on consumer behavior and structure of consumption in context of sus- tainability goals. And finally last part in chapters related to sustainable develop- ment in different service business. The book doesn't cover all the important problems and issues of sustainable development in services sectors. It allows, however, preparing their identification, presenting the importance and role of service business in developing sustainable economy. We extend our heartfelt congratulations and gratitude to all those who have enriched this edited book with their contributions, and we invite you to join us in celebrating their collective effort. In doing so, you will delve into the authentic essence of 'service' and the pivotal role it plays in ushering in a more sustainable future.

show abstract

“…Previous studies have shown that visual aesthetic perception affects consumers' decisionmaking. For example, in restaurants, consumers will choose aesthetically pleasing dining atmospheres, which largely affect consumers' hedonic needs (Yu and Liu, 2021). Consumers' positive visual aesthetic perception can provide a pleasant experience for consumers, thereby improving consumers' purchase intentions (Kim et al, 2021, Jin et al, 2022, Hou and Pan, 2023.…”

Section: Visual Aesthetic Perception Hypothesismentioning

confidence: 99%

Images’ features and Airbnb listing price: the mediation effect of visual aesthetic perception

Hu,

Lin,

Liu

et al. 2023

View full text Add to dashboard Cite

Purpose This study aims to explore image-based visual price determinants (image features and visual aesthetic perception) and how image features affect Airbnb listing price on a sharing accommodation platform. Design/methodology/approach The study uses an SOR model and a hedonic price model to examine the connections between the characteristics of image features, visual aesthetic perception and Airbnb listing prices. The model is then examined by an econometric model using data from Insideairbnb.com. Findings Empirical results revealed that image features have a significant positive effect on visual aesthetic perception, visual aesthetic perception has a significant positive effect on Airbnb listing price and visual aesthetic perception has a significant mediating effect between image features and Airbnb listing price. Originality/value This study contributes to the relationship and effect mechanism among image features, visual aesthetic perception and Airbnb listing price and has some implications for both property operators and the sharing accommodation platform.

show abstract

Is Your Food Organic? Examining the Role of Food Aesthetics in Restaurant Marketing

Cited by 8 publications

References 97 publications

A Literature Review: Unraveling the Dimensions of Food Quality and Its Influence on Consumer Satisfaction

A Literature Review: Unraveling the Dimensions of Food Quality and Its Influence on Consumer Satisfaction

International Service Management in the Context of Sustainable Development

Images’ features and Airbnb listing price: the mediation effect of visual aesthetic perception

Contact Info

Product

Resources

About