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2023
DOI: 10.2991/978-94-6463-144-9_19
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Is Wise? Use the Paylater Feature During a Pandemic Period

Parada Jamot Parasian Tambunan,
Nabila Ramadhani Rahmawati,
Permata Ayoe Zahara
et al.

Abstract: This study aims to analyse how the paylater is used in the current purchasing process, including the advantages and disadvantages of using it. The method used is a qualitative method in the form of literature review from various journals in previous research. The findings of this study are that the use of paylater in the process of purchasing goods is a very good business innovation because in addition to increasing product sales, the use of paylater schemes also provides convenience and increases consumer loy… Show more

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