Is WhatsApp Effective at Increasing the Return Rate of Blood Donors?

Lucena, Tiago Franklin Rodrigues; Negri, Lilian Queiroz; Marcon, Daphine; Yamaguchi, Mirian Ueda

doi:10.1089/tmj.2019.0024

Cited by 12 publications

(6 citation statements)

References 28 publications

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“…In Study 2, donation frequency was also a positive factor associated with donation intention, but was not influenced by framing type. Donors with larger number of prior donations were more likely to return regardless of there was a recruitment, which is consistent with previous studies (Ou‐Yang et al., 2020; Rodrigues Lucena, Queiroz Negri, Marcon, & Yamaguchi, 2020; Spekman, van Tilburg, & Merz, 2019). Emergency recruitment ideally should focus on repeat blood donors; however, RDNBDs are rare, so in reality most of the RDNBDs are first‐time donors.…”

Section: Discussionsupporting

confidence: 90%

Effects of message framing on recruiting Rh‐D‐negative blood donors in an emergency situation: Two randomized trials

Ou-Yang

Huang

et al. 2021

British J Health Psychol

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Objectives Prospect theory categorizes message framing according to whether it emphasizes a possible loss or a possible gain. Promotions of blood donation worldwide mainly focus on gain‐framed appeal. The objective of the current study is to examine the effects of message framing on recruiting Rh‐D‐negative blood donors (RDNBDs) in an emergency situation. Design Two randomized trials. Methods In Study 1, 813 group O and 500 group B RDNBDs were randomly assigned to three groups receiving three different recruitment text messages: (1) gain‐framed, (2) loss‐framed, and (3) information messages. In addition, 613 group A and 148 group AB RDNBDs were marked as (4) no message group. In Study 2, 758 RDNBDs were randomly provided one of two versions of materials focusing on either the possible survival (gain‐framed) or the death (loss‐framed) of a Rh‐D‐negative patient needed a blood transfusion. These participants then completed a questionnaire to examine the possible mechanisms underlying the observed effects. Results Compared to not receiving any message, significantly more RDNBDs re‐donated within 14 days after they received a loss‐framed message. Study 2 found that RDNBDs who read the loss‐framed material expressed more willingness to donate immediately than those who read the gain‐framed material. RDNBDs with high‐risk perception expressed a greater blood donation intention in the loss‐framed group. The loss‐framed message made participants perceive others' needs more strongly, which generated more empathy, and thus increased blood donation intention. Conclusions The results suggested that recruiting RDNBDs using a loss‐framed message is suitable under an emergency.

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Section: Discussionsupporting

confidence: 90%

Effects of message framing on recruiting Rh‐D‐negative blood donors in an emergency situation: Two randomized trials

Ou-Yang

Huang

et al. 2021

British J Health Psychol

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“…Very rare are the cases of experiences don't creating heath management improvements, as in a case of an application of the management of blood donors (7); furthermore several WhatsApp updates since the 2016/2017 up to now allowed the overcoming most of the few limitations reported by the authors (1).…”

Section: Introductionmentioning

confidence: 99%

WhatsApp in mHealth: an overview on the potentialities and the opportunities in medical imaging

Giansanti¹

2020

mHealth

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WhatsApp as many other Messaging Apps or "Messengers" enables messaging and exchanging documents and/or multimedia element (images, movies, music) through chat like tools; these last characteristics makes WhatsApp useful for the remote-image exchanging in mHealth for teleconsulting.Among the other potentialities of this App there are (I) the possibility to create groups, the so called WhatsApp Groups and (II) the possibility of this App to be installed into a platform based on a personal computer through the version for pc named WhatsApp Web; these potentialities allow both the creation of protected groups for cooperative teleconsulting and the creation of client-server architectures in telemedicine and e-Health. Scholars have recently shown the usefulness of WhatsApp in several mHealth applications.Recent important studies are highlighting, for example, the wide-range opportunities of WhatsApp as an adjunctive tool in mHealth in medical imaging or in specific applications such as in oral medicine in orthopedics and tele-education. In this contribution we share our alignment with these scholars and presents our polarities of research in the use of WhatsApp. These polarities range from the institutional surveillance of the spontaneous phenomena of WhatsApp groups in the families for the monitoring of the fragile patient up to the test of use of WhatsApp in digital-pathology and digital-radiology static imaging and recently in cardiologic dynamic imaging.

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“…Impactful communication strategies and interventions are necessary to increase willingness to return and stabilize sufficient provision of blood components. Studies have tested, sometimes with mixed results, several modes of communication with donors, such as postdonation text messaging, [3][4][5][6] or letters, telephone calls, or electronic messaging. 7,8 The review by Irving et al 9 showed that the intervention with the highest impact was a letter combined with a telephone call.…”

Section: Introductionmentioning

confidence: 99%

How to increase first‐time donors' returns? The postdonation letter's content can make a difference

et al. 2022

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Background Retention of first‐time donors is pivotal for blood collection centers. The present study built on research showing the importance of donor identity among regular donors and sought to compare the effectiveness of various communication strategies on return rate. Study Design and Methods Postal letters were sent to a large sample of first‐time whole blood donors (N = 1219) a few weeks following their first donation. Four versions of this letter were differently constructed in a way to boost the acquisition of donor identity (i.e., by including information about their ABO and Rh(D) blood group, emphasizing the salience of donor identity, offering a keyring with personalized information, or specifying the percentage of those sharing the same ABO and Rh(D) blood group). One version with no identity‐related information served as a control condition. Participants' subsequent blood donations were tracked for 5–22 months after receiving the letter. Results Survival analysis showed that the return rate was significantly higher among those who had received information about the percentage of the country's population with the same ABO and Rh(D) blood group (in comparison with the four other versions). There was no significant effect on the blood type rarity. Conclusion Blood collection centers could orient the strategy employed to communicate with first‐time donors to improve donors' retention. Arousing a sense of social identification with others with the same blood type may reveal a promising avenue.

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Is WhatsApp Effective at Increasing the Return Rate of Blood Donors?

Cited by 12 publications

References 28 publications

Effects of message framing on recruiting Rh‐D‐negative blood donors in an emergency situation: Two randomized trials

Effects of message framing on recruiting Rh‐D‐negative blood donors in an emergency situation: Two randomized trials

WhatsApp in mHealth: an overview on the potentialities and the opportunities in medical imaging

How to increase first‐time donors' returns? The postdonation letter's content can make a difference

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