“…VR further stimulates senses by creating an illusive and immersive experience (Gutiérrez, Vexo, & Th almann, 2008),in which users are able to visualiseplaces and landscapes, and experienceactivities that they mayenjoy when visiting the destination (Cheong, 1995). VR off ers destinations a unique opportunity to transmit intended emotions to potential tourists in a more eff ective way compared to traditional promotional material (Osti & Pechlaner2001;Diemer, Alpers, Peperskorn, Shiban, & Mühlberger, 2015;Felnhofer et al, 2015).Additionally, according to Cuperus, Laken, van den Hout, & Engelhard (2016) and Serrano, Baños, & Botella (2016), VR is more powerful in inducing strong emotions, as it creates a feeling of presencethat is traveling virtually to the shown place. Th us, by infl uencing and stimulating intended emotions through VR, destinations have a great opportunityto infl uence the decision-making process of potential tourists and to enhance tourism.…”