Is travel bragging in the eye of the beholder? Bragger and audience perspectives

Liu, Hongbo; Li, Xiang; Cohen, Scott

doi:10.1002/jtr.2579

Cited by 2 publications

(1 citation statement)

References 51 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…They are usually, but not always aspirational in nature (Xu et al, 2016), often producing bragging rights through experiencing the best, unique or amazing places (Liu et al, 2023). Indeed, Liu et al (2019) concluded that when positive travel experiences were shared with peer group members, people with lower self-esteem showed a stronger desire to visit places offering a luxury travel experience.…”

Section: Ideal or Dream Vacationsmentioning

confidence: 99%

A dream vacation typology

McKercher

2024

Journal of Tourism Research

View full text Add to dashboard Cite

A six‐fold typology of ideal trips was developed in this study by listening to the voices of residents of Southeast Queensland, Australia, who identified what they felt a dream vacation encompassed. The study represents one of the first of its kind to explore this phenomenon from the tourists' perspective. The typology encompassed 16 styles of holiday. The six types included destination‐exclusive holidays, personal growth, exploration, escape, hedonism and attraction or activity specific holidays. The study concludes that more empirical research into this phenomenon is desired before comprehensive theory development can occur, for existing theories and models used to study ideal holidays tend to be fragmented and often contradictory.

show abstract

Section: Ideal or Dream Vacationsmentioning

confidence: 99%

A dream vacation typology

McKercher

2024

Journal of Tourism Research

View full text Add to dashboard Cite

show abstract

Bragging or humblebragging? The impact of travel bragging on viewer behavior

Yan,

Wei,

Shen

et al. 2024

View full text Add to dashboard Cite

Purpose Travel bragging, driven by impression management, is common on social media. However, straightforward bragging can create negative perceptions. To mitigate this, tourists often turn to humblebragging, but its effectiveness is unclear. This study aims to examine whether humblebragging elicits more positive responses from viewers than straightforward bragging. Design/methodology/approach Drawing on social comparison theory and compensation theory, this paper developed a moderated mediation model to explore the impact of bragging type (bragging vs humblebragging) on viewer behavior. The model was validated through two scenario-based experiments. Findings The results reveal the double-sword effect of humblebragging: Humblebragging elicits stronger benign and malicious envy than bragging. Benign envy mediates the relationship between bragging type and consumption intention, while malicious envy mediates between bragging type and avoidance/gossip. Perceived deservingness moderates the effect of bragging type on envy and the mediation processes. When viewers perceive the poster’s advantage as deserving, humblebragging elicits more benign envy than bragging. When perceived as undeserving, humblebragging leads to more malicious envy. Originality/value This study is innovative in validating the double-edged sword effect of humblebragging and identifying perceived deservingness as a boundary condition.

show abstract

Is travel bragging in the eye of the beholder? Bragger and audience perspectives

Cited by 2 publications

References 51 publications

A dream vacation typology

A dream vacation typology

Bragging or humblebragging? The impact of travel bragging on viewer behavior

Contact Info

Product

Resources

About