2004
DOI: 10.1016/j.bushor.2004.07.003
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Is there really nothing so practical as a good theory?

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Cited by 19 publications
(16 citation statements)
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“…14 Moreover, theories are intensely practical and should be used by practitioners as guidance in deciding what to do and how to do it. 15…”
Section: Introductionmentioning
confidence: 99%
“…14 Moreover, theories are intensely practical and should be used by practitioners as guidance in deciding what to do and how to do it. 15…”
Section: Introductionmentioning
confidence: 99%
“…Toward this end, our article draws on a set of well-established theoretical perspectives to articulate what they can offer about sustainability for marketing researchers. Relying on theories that have demonstrated their usefulness for explaining organizational actions should instill a measure of confidence in the insights derived from them (Lundberg 2004).…”
mentioning
confidence: 99%
“…We hope the DCB idea will provoke thought and dialogue about this consequential form of organizational behaviour (cf. Lundberg, 2004).…”
Section: Discussionmentioning
confidence: 99%