“…Changing the purpose or goals of a system has the power to effect systemic change, secondary only to paradigm shift (Meadows, 2009). This can be a harbinger of a deeper cultural shift, especially when aligned with, and connected to, growing progressive and reconstructive movements in civil society (Martínez-Rodríguez & Fernández-Herrería, 2016) inspired by values reflecting ecological integrity, social justice, and ethics-such as are represented by the Earth Charter. But a change of purpose-or embrace of additional purpose in the first instance-is possible at micro, meso, and macro levels.…”