Is there a market for functional wines? Consumer preferences and willingness to pay for resveratrol-enriched red wine

Barreiro‐Hurlé, Jesús; Colombo, Sergio; Cantos‐Villar, Emma

doi:10.1016/j.foodqual.2007.11.004

Cited by 138 publications

(134 citation statements)

References 39 publications

(47 reference statements)

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“…These results are in accordance with other studies from Old World countries (Angulo et al, 2000;Combris et al, 2000;Mtimet & Albisu, 2006;Perrouty et al, 2006;d'Hauteville et al, 2007;Barreiro et al, 2008;Hertzberg & Malorgio, 2008;Bernabèu et al, 2012). Thus, there are clear indications that this attribute should have more emphasis in communications with them.…”

Section: Discussionsupporting

confidence: 93%

“…However, in contrast to previous studies carried out in Spain (Angulo et al, 2000;Mtimet & Albisu, 2006;Barreiro et al, 2008), the following most important attributes were "I tasted the wine previously", "grapevine variety" and "country of origin", which are unusually employed in Old World countries. In that respect, this work shows that Spanish consumers concur with New World consumers.…”

Section: Discussioncontrasting

confidence: 77%

“…Research in traditional wine production and consumption countries differs dramatically from that carried out in new production and consumption countries. For example, studies in Italy, France and Spain have shown that designation of origin (DO), vintage, "it matches food" and "I read about it" were considered to be the most important wine attributes (Angulo et al, 2000;Martinez-Carrasco et al, 2006;Mtimet & Albisu, 2006;Barreiro et al, 2008;Bernabèu et al, 2008;Cohen et al, 2009;Goodman, 2009). However, grape variety, country of origin, "someone recommended it" and "I tasted the wine previously" are the most relevant and preferred wine attributes by consumers from New World countries such as Australia, New Zealand and the United States (Hall et al, 2001;Loureiro, 2003;Schamel & Anderson, 2003;Charter & Pettigrew, 2006;Lockshin et al, 2006;Boudreaux & Palmer, 2007;Jarvis et al, 2007;Johnson & Bruwer, 2007;Hollebeek et al, 2007;Veale, 2008;Kolyensikova et al, 2008;Cohen, 2009;Cohen et al, 2009;Goodman, 2009).…”

Section: Introductionmentioning

confidence: 99%

“…However, grape variety, country of origin, "someone recommended it" and "I tasted the wine previously" are the most relevant and preferred wine attributes by consumers from New World countries such as Australia, New Zealand and the United States (Hall et al, 2001;Loureiro, 2003;Schamel & Anderson, 2003;Charter & Pettigrew, 2006;Lockshin et al, 2006;Boudreaux & Palmer, 2007;Jarvis et al, 2007;Johnson & Bruwer, 2007;Hollebeek et al, 2007;Veale, 2008;Kolyensikova et al, 2008;Cohen, 2009;Cohen et al, 2009;Goodman, 2009). Finally, some studies have found that brand name, label design, price and "it won a medal/award" had a similar perceived relevance by Old World and New World wine consumers (Angulo et al, 2000;Hall et al, 2001;Skuras & Vakrou, 2002;Thomas & Pickering, 2003;Lockshin et al, 2006;Martinez-Carrasco et al, 2006;Mtimet & Albisu, 2006;Perrouty et al, 2006;Boudreaux & Palmer, 2007;d'Hauteville et al, 2007;Jarvis et al, 2007;Johnson & Brower, 2007;Barreiro et al, 2008;Bernabèu et al, 2008;Hertzberg & Malorgio, 2008;Kolyesnikova et al, 2008Casini & Corsi, 2009Cohen, 2009;Cohen et al, 2009;Goodman, 2009). …”

Section: Introductionmentioning

confidence: 99%

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Wine consumers’ preferences in Spain: an analysis using the best-worst scaling approach

Magistris

Gracía

Albisu

2014

Span. j. agric. res.

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Research on wine consumers’ preferences has largely been explored in the academic literature and the importance of wine attributes has been measured by rating or ranking scales. However, the most recent literature on wine preferences has applied the best-worst scaling approach to avoid the biased outcomes derived from using rating or ranking scales in surveys. This study investigates premium red wine consumers’ preferences in Spain by applying best-worst alternatives. To achieve this goal, a random parameter logit model is applied to assess the impacts of wine attributes on the probability of choosing premium quality red wine by using data from an ad-hoc survey conducted in a medium-sized Spanish city. The results suggest that some wine attributes related to past experience (i.e. it matches food) followed by some related to personal knowledge (i.e. the designation of origin) are valued as the most important, whereas other attributes related to the image of the New World (i.e. label or brand name) are perceived as the least important or indifferent.

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Section: Discussionsupporting

confidence: 93%

Section: Discussioncontrasting

confidence: 77%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Wine consumers’ preferences in Spain: an analysis using the best-worst scaling approach

Magistris

Gracía

Albisu

2014

Span. j. agric. res.

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“…Wine addresses various functional and psychological needs (Orth et al, 2005;Barreiro-Hurlé, 2008) and competes through the ability to evoke pleasantness, social recognition and perceived quality from the consumer's perspective (Ferrarini et al, 2010;Terrien and Steichen, 2008;Charters and Pettigrew, 2006). In an attempt to examine a customer's perceived preference for and evaluation of a certain wine, the construct of customer-perceived value is of particular importance.…”

Section: Antecedents Of Wine Consumptionmentioning

confidence: 99%

Customer value perception: cross-generational preferences for wine

Wiedmann

Behrens

Klarmann

et al. 2014

British Food Journal

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Purpose -A deeper understanding of the key drivers of consumer wine perception is a major challenge in the domain of wine marketing. The purpose of this paper is to examine the various dimensions of customer-perceived value that lead the customers -in general and divided into different age groups -to choose and consume a certain wine. Design/methodology/approach -In the exploratory study context of examining value-related consumer attitudes and behavioural effects, the drivers and outcomes of wine consumption based on a cross-generation sample, PLS path modelling was considered for the empirical tests of our hypotheses. Findings -Though there exist differences between Generation X and Generation Y consumers, the empirical results are supportive of the hypothesized positive relations between financial, functional, individual and social perceptions that influence the desire for and the consumption of wine.Research limitations/implications -For future research, the findings presented in the paper support the importance of enlarging the size of the sample and collecting data in different countries to compare the results on an international level. Practical implications -Successful wine marketing strategies should focus on the customer's subjective expectations and individual value perceptions by addressing the specific value aspects that are highly relevant for consumer loyalty. Originality/value -The study results are valuable for researchers, managers and marketers because they address the question of how to measure and forecast the perceived value with the greatest influence on consumers' wine choices.

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Guide to the Composition of Mediterranean Plant Foods

Hoffman

Gerber

2011

The Mediterranean Diet

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Is there a market for functional wines? Consumer preferences and willingness to pay for resveratrol-enriched red wine

Cited by 138 publications

References 39 publications

Wine consumers’ preferences in Spain: an analysis using the best-worst scaling approach

Wine consumers’ preferences in Spain: an analysis using the best-worst scaling approach

Customer value perception: cross-generational preferences for wine

Guide to the Composition of Mediterranean Plant Foods

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