Is There a Field Called Sound Culture Studies? And Does It Matter?

Hilmes, Michele

doi:10.1353/aq.2005.0006

Cited by 87 publications

(11 citation statements)

References 16 publications

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“…(it does, she concludes) (Hilmes 2005). With the field verŷ much in its early stages, the terms of this conversation are still up for grabs, such that Michelle Hilmes could subtitle an article about the field "does it matter?"…”

Section: 1mentioning

confidence: 99%

Rethinking the Soundscape

Kelman¹

2010

The Senses and Society

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Section: 1mentioning

confidence: 99%

Rethinking the Soundscape

Kelman¹

2010

The Senses and Society

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“…Recently, it has been suggested that it would be hard to claim 'sound' as typical of the discipline of sound studies because it is key in many disciplines (Hilmes, 2005). 'Sound studies' is a field coming out of sociology, intersecting with anthropology and media studies, among other areas.…”

Section: Sonic Branding: Listener Versus Consumermentioning

confidence: 99%

Sonic branding: A consumer-oriented literature review

Gustafsson

2015

J Brand Manag

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Because music holds a strong power over people, and its impact on consumers is relatively direct, it is invariably an interesting medium for marketers. Although Sonic Branding -branding with music and sound -has been seen as 'the next big thing' in branding toward consumers for about a decade, it is a scattered field still waiting for its breakthrough. Addressing this problem, the present consumer-oriented review of literature offers new insights on the consumer perspective's role in Sonic Branding today, and provides implications for future marketing research and practice. The present article also suggests that there is need for using a common set of Sonic Branding concepts in order to unify the field. Further, the majority of businesses do not yet understand Sonic Branding as the uniquely consumer-oriented practice it has the potential to be. Understanding the way that consumers themselves use music is crucial to successful brand management in this area. However, for theorists and practitioners alike, the immediate challenge lies in developing those concepts and labels for Sonic Branding that will unite the field, and thereby increase its future impact.

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“…Perhaps, as Michele Hilmes puts it, the study of sound 'hailed as an 'emerging field' for the last hundred years, exhibits a strong tendency to remain that way-always emerging, never emerged'. 3 Notably, the majority of this scholarship and cultural production focuses on the, sensory, methodological, economic, social, aesthetic, philosophical, and psychological dimensions of the subject, already covering a wide range of approaches.…”

Section: Introductionmentioning

confidence: 99%

A Sonic Theory Unsuitable for Human Consumption

Ikoniadou

2017

Parallax

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Is There a Field Called Sound Culture Studies? And Does It Matter?

Cited by 87 publications

References 16 publications

Rethinking the Soundscape

Rethinking the Soundscape

Sonic branding: A consumer-oriented literature review

A Sonic Theory Unsuitable for Human Consumption

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