“…In summary, the BWS method recovers the relative metric differences between the items, makes it possible to obtain discriminatory measures of preference and importance, avoids the bias resulting from scales, and improves market segmentation and forecasts [67]. Since its initial application, this method has been primarily used in health sciences [68][69][70], but also in multiple research frameworks, including animal welfare [71], landscape architecture [72][73][74], elderly wellbeing [75], perception of success in professional carriers, corporate social responsibility, consumer behavior towards agri-food products [76][77][78], agricultural policies [79], and consumers' functional app requirements [80].…”