“…When firms develop planning and decision‐making flexibility and coordination flexibility (Grewal & Tansuhaj, ), they use organic skills such as social networks and managerial political ties (Fernandez‐Perez, Verdu‐Jover, & Benitez‐Amado, ; Liedong et al, ) and IT‐based skills (Kamasak, Yavuz, & Altuntas, ; Ray, Xue, & Barney, ) in order to exploit all internal and external knowledge sources. Supported by coordination flexibility, planning and decision‐making flexibility enables firms to assimilate better the relevant information and knowledge, to scan, monitor, and anticipate political and social movements thoroughly, and to make higher quality non‐market decisions in a timely manner.…”