Smart Leadership for Higher Education in Difficult Times 2011
DOI: 10.4337/9781849809610.00008
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Is the Business Model of Higher Education Broken?

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“…Competition has increased, and it has become more difficult to sustain and keep up on a global scale with numerous players and different HE providers (Czinkota and Pinkwart, 2012; Jamshidi et al, 2012). As a consequence, HEIs are also finding themselves struggling for resources (Gjerding et al, 2006), with shrinking governmental support (Bowen, 2012; Breneman, 2011; Gjerding et al, 2006; Sheets et al, 2012) on the one hand and, on the other, an increase in costs (Bowen, 2012). In turn, an ongoing trend of market orientation can be observed (Bowen, 2012; Breneman, 2011; Gjerding et al, 2006; Sheets et al, 2012; Thomas and Cornuel, 2012).…”
Section: Map Of the Research Terrain—resultsmentioning
confidence: 99%
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“…Competition has increased, and it has become more difficult to sustain and keep up on a global scale with numerous players and different HE providers (Czinkota and Pinkwart, 2012; Jamshidi et al, 2012). As a consequence, HEIs are also finding themselves struggling for resources (Gjerding et al, 2006), with shrinking governmental support (Bowen, 2012; Breneman, 2011; Gjerding et al, 2006; Sheets et al, 2012) on the one hand and, on the other, an increase in costs (Bowen, 2012). In turn, an ongoing trend of market orientation can be observed (Bowen, 2012; Breneman, 2011; Gjerding et al, 2006; Sheets et al, 2012; Thomas and Cornuel, 2012).…”
Section: Map Of the Research Terrain—resultsmentioning
confidence: 99%
“…As a consequence, HEIs are also finding themselves struggling for resources (Gjerding et al, 2006), with shrinking governmental support (Bowen, 2012; Breneman, 2011; Gjerding et al, 2006; Sheets et al, 2012) on the one hand and, on the other, an increase in costs (Bowen, 2012). In turn, an ongoing trend of market orientation can be observed (Bowen, 2012; Breneman, 2011; Gjerding et al, 2006; Sheets et al, 2012; Thomas and Cornuel, 2012). As students have to pay more for their education, they are also demanding higher standards and a certain quality of educational experience, and thus they behave more and more like actual customers.…”
Section: Map Of the Research Terrain—resultsmentioning
confidence: 99%
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