Is stereotyping inevitable when designing with personas?

Turner, Phil; Turner, Susan

doi:10.1016/j.destud.2010.06.002

Cited by 107 publications

(66 citation statements)

References 26 publications

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“…[28] argues that it is better to engage with users directly than to create a façade of user-centeredness [28]. Other types of critique are that the method is difficult to verify as (more) beneficial compared to other method [29] or that it is inevitable that designers will create stereotypes [30]. Furthermore there is literature that shows when personas have failed to work, such as the case that [31] present.…”

Section: Personasmentioning

confidence: 99%

Contextual Personas as a Method for Understanding Digital Work Environments

Cajander

Lárusdóttir

Eriksson

et al. 2015

IFIP Advances in Information and Communication Technology

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Part 3: Specific ContextsInternational audienceThe role of IT at the workplace has changed dramatically from being a tool within the work environment to include all aspects of social and private life. New workplaces emerge where IT becomes more and more divergent, embedded and pervasive. These new aspects of IT at work need to be addressed with new or adapted human centred activities. This paper present and discuss a modified version of personas called contextual personas developed to better address the new working life. The contextual personas were developed using contextual inquiry, and focus groups as well as argumentative design. From the process of developing the contextual personas we learned that they are indeed a promising tool to understand the new work situations, and especially the holistic view of IT at work as they bring the whole working-life of the personas into focus. Finally, we discuss in what way the contextual personas could give developers extended understanding of the users’ future office work environment

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Section: Personasmentioning

confidence: 99%

Contextual Personas as a Method for Understanding Digital Work Environments

Cajander

Lárusdóttir

Eriksson

et al. 2015

IFIP Advances in Information and Communication Technology

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“…We wanted to avoid stereotypes as we felt this would take away from our goal of authentic personas. One way to avoid stereotyping was to ensure our personas were presented in narrative style, rather than written in bullet-point, and to ensure we differentiated our personas through their goals, motives, and expectations (Macrae & Bodenhausen, 2001;Turner & Turner, 2011). It was Geoff's specific story of heading up the family farm not a description of an ABE student in a rural community.…”

Section: Roundmentioning

confidence: 99%

Designing Authentic and Engaging Personas for Open Education Resources Designers

Baaki

Maddrell

Stauffer

2017

IJDL

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To guide designers developing open education resources for adults preparing for a high school equivalency exam, we developed six authentic personas that represented adults without high school diplomas. Our goal was to assist open education resources designers to develop empathy toward their learners and place themselves in their learners' shoes. The purpose of this design case is to share our journey in designing, constructing, and integrating authentic personas for the open education resources designers.John Baaki is an Assistant Professor of Instructional Design & Technology at Old Dominion University. His research interests are how persona construction, reflection-in-action, and taking stock in external representations affect instructional and human performance design.Jennifer Maddrell is the founder of Designers for Learning, a nonprofit that coordinates service-learning opportunities. She is also an instructional design consultant. Eric Stauffer is the Director of Instruction and InstructionalDesign with Libraries and Education Technology (LET) at James Madison University. Eric is also an adjunct instructor in the Online Educational Technology M.Ed. program at James Madison University and is completing his doctoral work in Instructional Design and Technology at Virginia Tech.

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“…Stereotypes, however, are but shortcomings personas can easily result into [19]. Stereotypes are simplified clichéd ideas that express the way humans categorize people who are [or seem] alike by providing social images as synthesised reasons on why 'others' act as they do [15].…”

Section: Archetypes Vs Stereotypesmentioning

confidence: 99%

Reconceptualising Personas Across Cultures: Archetypes, Stereotypes & Collective Personas in Pastoral Namibia

Cabrero

Winschiers‐Theophilus

Abdelnour-Nocera

2016

IFIP Advances in Information and Communication Technology

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Abstract. The paucity of projects where persona is the research foci and a lack of consensus on this artefact keep many reticent about its purpose and value. Besides crafting personas is expected to differ across cultures, which contrasts the advancements in Western theory with studies and progress in other sites. We postulate User-Created Personas reveal specific characteristics of situated contexts by allowing laypeople to design persona artefacts in their own terms. Hence analysing four persona sessions with an ethnic group in pastoral Namibia -ovaHerero-brought up a set of fundamental questions around the persona artefact regarding stereotypes, archetypes, and collective persona representations: (1) to what extent user depictions are stereotypical or archetypal? If stereotypes prime (2) to what degree are current personas a useful method to represent endusers in technology design? And, (3) how can we ultimately read accounts not conforming to mainstream individual persona descriptions but to collectives?

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Is stereotyping inevitable when designing with personas?

Cited by 107 publications

References 26 publications

Contextual Personas as a Method for Understanding Digital Work Environments

Contextual Personas as a Method for Understanding Digital Work Environments

Designing Authentic and Engaging Personas for Open Education Resources Designers

Reconceptualising Personas Across Cultures: Archetypes, Stereotypes & Collective Personas in Pastoral Namibia

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