“…The efficiency, performance, and sustainability potentials of the global MA industry have never been greater (Boyd et al, 2020; Costello et al, 2020; Gephart et al, 2020; Naylor et al, 2021; Tlusty et al, 2019); yet social and political skepticism continue to stall industry expansion in the United States and elsewhere (Chu et al, 2010; Fong et al, 2022; Ford et al, 2022; Knapp & Rubino, 2016; Young & Liston, 2010; Zajicek et al, 2021). The substantial impact of vocal, devoted oppositional groups (Billing, 2018; Ford et al, 2022; Murphy‐Gregory, 2018; Risius et al, 2017; Young & Liston, 2010), paired with a general lack of public awareness of MA (Fong et al, 2022; Rickard et al, 2020; Risius et al, 2017), has left public audiences with an impression of great risk, without commensurate understanding of the potential benefits of modern practices (Billing et al, 2021; Froehlich et al, 2017; Hall & Amberg, 2013; Rickard et al, 2018; Risius et al, 2017; Weitzman & Bailey, 2019). For instance, in a 15‐year analysis of aquaculture media coverage in New England, Rickard et al (2018) discovered an emphasis on risks to environmental and human health that significantly outweighed coverage of the potential benefits of aquaculture.…”