Relations between selective attention and perceptual segregation by color were investigated in binary-choice reaction time experiments based on the nonsearch paradigm of Eriksen and Eriksen (1974). In focused attention conditions (Experiment 1), noise letters flanking a central target letter caused less interference when they differed from the target in color, although color carried no information as to whether or not a letter was the target. When blocking of trials favored a strategy of dividing attention between target and noise letters (Experiment 2), no benefit accrued from difference between target color and noise color. The results supported an attentional interpretation of the effect of color demonstrated in Experiment 1, implying that perceptual segregation by color improved the efficiency of focusing attention on the target.Recent studies have demonstrated remarkable deficits in subjects' abilities to control their visual information processing by focusing attention on stimuli in a prespecified spatial location (cf. Egeth, 1977; C. W. Eriksen & Schultz, 1979;Shiffrin & Schneider, 1977). A binary-choice reaction time experiment by B. A. Eriksen and C. W. Eriksen (1974) provides a good example. Subjects were presented with displays in which a central target letter appeared alone or flanked by a number of noise letters. The target was always presented directly above the fixation point, and the required response was uncorrelated with the number and type (response compatible, incompatible, or neutral) of noise letters. For all types of noise, reaction time increased as between-letter spacing decreased, but interference was stronger with response-incompatible than with neutral noise and stronger with neutral than with responsecompatible noise. Eriksen and Eriksen concluded that the subject "cannot prevent processing of noise letters occurring within about 1 deg of the target due to the nature of processing channel capacity and must inhibit his response until he is able to discriminate exactly which letter is in the target position" (p. 143).