2009
DOI: 10.2753/joa0091-3367380103
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Is On-Line Health Promotion Culture-Bound?: Cultural Characteristics Manifested in U.S. and South Korean Antismoking Web Sites

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Cited by 28 publications
(21 citation statements)
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“…Compared to other health communication fields, the communication tools used by plastic surgeons have not received sufficient attention from researchers, particularly in terms of content recommended by the ASPS for ethical practices (Miller, Brody & Chung, 2000). Advertising in certain fields of health communications, such as antismoking advertising (e.g., Paek, Yu, & Bae, 2009), diet advertising (e.g., Gross, 2006), and food advertising for children (e.g., Buijzen & Valkenburg, 2003), have been examined by researchers more often than advertising by plastic surgeons (Spilson et al, 2002). In addition, studies about consumer protection from irresponsible marketing messages have been conducted often in certain health fields (Byrd-Bredbenner, 2002; Cappella, Fishbein, Barrett & Zhao, 2005).…”
Section: Discussionmentioning
confidence: 99%
“…Compared to other health communication fields, the communication tools used by plastic surgeons have not received sufficient attention from researchers, particularly in terms of content recommended by the ASPS for ethical practices (Miller, Brody & Chung, 2000). Advertising in certain fields of health communications, such as antismoking advertising (e.g., Paek, Yu, & Bae, 2009), diet advertising (e.g., Gross, 2006), and food advertising for children (e.g., Buijzen & Valkenburg, 2003), have been examined by researchers more often than advertising by plastic surgeons (Spilson et al, 2002). In addition, studies about consumer protection from irresponsible marketing messages have been conducted often in certain health fields (Byrd-Bredbenner, 2002; Cappella, Fishbein, Barrett & Zhao, 2005).…”
Section: Discussionmentioning
confidence: 99%
“…However, it is possible to expect that the cultural meaning of celebrities or rescue workers, who possess valued characteristics, could serve as role models that might affect subjective norms, attitudes and intentions (de Mooij, 1998). The use of celebrities is more popular in collectivistic cultures because individuals in these societies are more willing to accept and adopt the cultural meaning that celebrities endorse and then transfer this meaning to commercial and social products (Paek, Yu, & Bae, 2009).…”
Section: Theory Of Reasoned Actionmentioning
confidence: 99%
“…Subjective norms refer to social norms, which stem from the theory of reasoned action (TRA) [36]; they regulate behaviour that should be performed or not be performed by considering perceived social pressure [37]. Paek et al [38] further describe subjective norms as an individual's belief that significant others affect whether or not the behaviour should be performed. Previous research studies have shown the significant impact of subjective norms on explaining individuals' pro-environmental intentions and purchasing behaviour [39][40][41].…”
Section: Social Norms and Employees' Pro-environmental Behaviourmentioning
confidence: 99%