Is imagery vividness a determinant factor in creativity?

Abstract

We evaluated the contribution made by imagery vividness to creativity in a sample ofuniversity students from different disciplines. Imagery vividness explained 6% of the variance in creativity in fine arts students, 9% in mathematics students, 10% in geography and history students, and 7% overall. We discuss our results and propose new lines of research. 560Many theorists in psychology have argued that imagery plays an important role in the creative process (Campos

Entrepreneurial Imaginativeness in New Venture Ideation

“…Empirically, however, the two are closely related. For example, imagining ability (Campos & González, 1993a, 1993bCampos & Perez, 1989;González, Campos, & Pérez, 1997;Juhasz, 1972), visual imagery (Arieti, 1976;Koestler, 1964;McKellar, 1957;Parrott & Strongman, 1985;Schmeidler, 1965), concrete imagery (Paivio, 1971(Paivio, , 1975, and vividness of imagery (Forisha, 1978;Khatena, 1975;Richardson, 1969;Shaw & DeMers, 1986) have all been shown to relate positively to creativity. Indeed, meta-analysis reveals that mental imagery is positively associated with performance on creative thinking tasks (LeBoutillier & Marks, 2003).…”

A better understanding of the role and underlying mechanism of stimulating mental imagery in improving the creativity of “ordinary” users

“…This approach is named the individual differences approach (LeBoutiller and Marks, 2003). Indeed, since the 1960s, several empirical studies (Campos and Gonzalez, 1993a, 1993bCampos and Perez, 1989;Durndell and Wetherick, 1976;Forisha, 1981;Gonzalez et al, 1997;Kathena, 1975aKathena, , 1975bLeBoutiller and Marks, 2003;Parrott and Strongman, 1985;Rhodes, 1981;Schmeidler, 1965;Shaw and Belmore, 1982;Shaw and DeMers, 1986) have tried to shed light on possible correlations between measures of individual capacities for mental imagery (measures of the disposition to produce and control live images) and measures of creativity (personality inventories and/or tests of creative attitude, tests of creative or divergent thinking). However, the correlations are often weak and the results, obtained exclusively from student populations, are at times divergent.…”

Une meilleure compréhension du rôle et du mécanisme d’action des stimulations de l’imagerie mentale dans l’amélioration de la créativité d’utilisateurs « ordinaires »

“…Cette approche est dénommée approche par les différences individuelles (LeBoutillier et Marks, 2003). En effet, depuis les années 60, plusieurs travaux empiriques (Campos et Gonzalez, 1993a ;1993b ;Campos et Gonzalez, 1995 ;Campos et Perez, 1989 ;Durndell et Wetherick, 1976 ;Forisha, 1981 ;Gonzalez et al, 1997 ;Kathena, 1975a ;1975b ;LeBoutillier et Marks, 2003 ;Parrott et Strongman, 1985 ;Rhodes, 1981 ;Schmeidler, 1965 ;Shaw et Belmore, 1982 ;Shaw et DeMers, 1986) Les recherches menées dans le cadre d'applications marketing ont été rares jusque-là. Anotre connaissance, seuls Dahl et al (1999) se sont intéressés aux effets de l'imagerie mentale sur la conception (design) de produits nouveaux initiés par des designers.…”