Is food produced by farmers healthier, more natural, and gaining more popularity? Research on the influencing mechanism of food producer labels on consumers’ food choices
Yong Zhu,
Xiaotong Jin
Abstract:IntroductionExtant studies have demonstrated the relationship between naturalness and healthiness, and the effectiveness of various food labels in influencing consumers’ perception of food and subsequent food choices. However, little attention has been given to food producer labels.MethodsDrawing on Stimulation-Organism-Response theory, the current study explored the causal relationship between food producer labels and consumers’ food choices. Three studies (562 participants) were employed to test the main eff… Show more
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