“…The study has generated a series of implications, from a theoretical context the study allows: 1) contribute to the development of Dynamic Capabilities (concluding that SMEs innovative and entrepreneurship-oriented can raise their competitiveness and Corporate Performance to a higher level and to the Stakeholder theory (proving that SMEs are a key piece for the survival and economic, social and environmental development of most regions, 2) design and improve business models focused on business sustainability, and 3) provide literature on sustainable business for discussion among experts, researchers and the university community. From an empirical perspective, the study has found that: SMEs in this region are: 1) developing entrepreneurial-oriented strategies, mostly focused on making risky decisions but with safer financial results, on improving their capacity for innovation to generate new and better products for their customers and are also focusing in its proactivity through the constant fight for competitiveness in the sector (Laskovaia et al, 2019;Wales, 2016) the right path towards sustainable entrepreneurship through the voluntary implementation and in some cases blindly (without full knowledge) of corporate social responsibility (Magrizos et al, 2020;McWilliams et al, 2006). 2) These companies are aware that greater investment in social, economic and environmental actions can lead them to generate greater corporate performance, to achieve greater prestige and to attract and greater market coverage (Ortiz-Avram et al, 2018b;Tuan, 2015;Wales, 2016).…”