“…To deflect attention from bad sustainability performance, in particular in companies with an inferior CSP, the management may self-servingly prefer to selectively disclose mostly good CSP in sustainability reports, rather than reveal the company's good and bad CSP in a balanced report (Cho et al, 2012;Boiral, 2013). In this case, the company's management may utilize SA as a tool to proactively manage investors' and other stakeholders' perceptions of the credibility of the CSP information revealed in the company's sustainability reports, rather than employ a third party to assure that the CSP information is not materially misstated (Cho & Patten, 2007;Cho et al, 2012;Luo et al, 2012;Perego & Kolk, 2012;Hahn & Lülfs, 2014;Gürtürk & Hahn, 2016;Odriozola & Baraibar-Diez, 2017). In addition, they may also selectively choose the assurance provider, as well as the scope and level of assurance to enhance perceived legitimacy and corporate reputation.…”