Is Bigger, Better? Exploring U.S. News Graduate Education Program Rankings and Internet Characteristics

Taylor, ZW; Childs, Joshua; Bicak, Ibrahim; Alsmadi, Izzat

doi:10.1007/s10780-019-09366-0

Cited by 11 publications

(7 citation statements)

References 21 publications

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“…Therefore, most HEIs are pursuing accreditation since it improves their standing in the eyes of the public and prospective students. The institution's reputation influences students' decisions (Taylor et al, 2019). Moreover, university ranking systems influence prospective students by accurately representing their reputation and image.…”

Section: University/college Reputationmentioning

confidence: 99%

Institutional Determinants of College Choice Decisions Among Business Students in Nepal

Gurung

Chapagain

Ranabhat

et al. 2022

JER

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College choice remains a crucial concern for students and parents, particularly during admissions. The decision students make about their education has far-reaching consequences for their future. This topic has been explored extensively in the literature. However, few studies have focused on institutional factors of students’ college choice decisions in Nepal. Therefore, this study examines institutional determinants/factors which are more significant in college choice decisions. Based on a survey of 385 conveniently sampled undergraduate and postgraduate business students of Pokhara University, the factor analysis results demonstrate four institutional factors: university/college reputation, quality of educational facilities, cost and financial assistance, and employment opportunities as significant factors in college choice decisions. This research aids colleges in marketing themselves to prospective students and understanding what drives individuals to pursue higher education by revealing the most significant institutional factors. Moreover, the study's limitations are discussed and suggestions for further investigation are offered.

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Section: University/college Reputationmentioning

confidence: 99%

Institutional Determinants of College Choice Decisions Among Business Students in Nepal

Gurung

Chapagain

Ranabhat

et al. 2022

JER

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“…As a result, SEMrush can measure a website’s size and popularity on the Internet, along with how much money is spent on hosting website traffic and whether the website pays for prioritized search results placement in Google’s search engine. Other studies focused on higher education have used SEMrush to analyze how web metrics may influence U.S. News and World Report rankings (Alsmadi & Taylor, 2019; Taylor et al, 2019), how NCAA programs invest in their websites and online advertising (Childs et al, 2022), the competitiveness of historically Black colleges and universities (Taylor, 2018), and how website popularity compares to institutional size (Alsmadi & Taylor, 2019; Taylor & Childs, 2022).…”

Section: Methodsmentioning

confidence: 99%

“…SEMrush analyzes websites at the first or landing page level, such as the Austin Independent School District landing page (https://www.austinisd.org/), and then calculates how many individual webpages are linked to that landing page. This produces a measurement of webpages, which is a critical metric of website size and popularity, as larger websites contain more webpages which can be searchable and clickable through popular search engines such as Google or Bing (Taylor et al, 2019). As a result, institutions of higher education and businesses often publish webpages in an effort to increase their Internet presence for Internet users; however, simply building a larger website does not automatically translate to higher levels of popularity (Alsmadi & Taylor, 2019).…”

Section: Methodsmentioning

confidence: 99%

“…For instance, Houston Independent School District’s website (https://www.houstonisd.org/) appears embedded in the Texas Education Agency’s website (https://tea.texas.gov), resulting in a backlink. Prior research has found that backlinking is an important measure of Internet popularity, as websites with a larger volume of backlinks are more visible on both search results pages (e.g., Google) and on external websites (Taylor et al, 2019), rendering that website more popular.…”

Section: Methodsmentioning

confidence: 99%

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(Digitally) Connecting Students, Schools, and Districts: Measuring the Size and Popularity of K-12 Public and Charter School District Websites

Childs

Taylor

2022

Journal of Education

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As open enrollment charter districts have continued to grow in Texas, researchers and policymakers have continued to investigate how charter districts market themselves to the public in an effort to recruit students, teachers, and finances. Although a wealth of research has examined how charter districts recruit students, teachers, and finances through traditional methods, recent developments in computer science now allows researchers to measure the size and visibility of district websites on the Internet. As a result, this study uses the Texas Education Agency and SEMrush data from the 2018–2019 school year to compare the website size and popularity of charter school district and traditional public school district websites to understand how these districts invest in their robustness of their web presence. Results suggest that when compared to traditional public school districts in Texas, charter school districts publish smaller websites ( p < 0.001) and are less popular on the Internet ( p < 0.001) than traditional public peers. Implications for research, policy, and competition between open enrollment charter districts and traditional public school districts are addressed.

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“…Studies done in this area has echoed similar views and has found that the choice of institution by prospective students is influenced by reputation of the institution. It has also been found that university ranking systems, an effective depiction of reputation and image, influences all stakeholders including prospective students [15]. A recent study has concluded that image and reputation of a college / university image has a positive and significant influence on both "student satisfaction and student loyalty" [16].…”

Section: College Reputationmentioning

confidence: 99%

Factors and Influences Contributing to the College/University Selection: A Study of Private Higher Education Institutes (HEIs) in Oman

Mishra¹,

Gupta²

2021

TEM Journal

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HEI selection is an important decision for all aspiring students of higher education and it affects the commitment, motivation to study and career prospects. The present study investigates the factors responsible for student selection of different colleges and universities across Oman. Data has been collected through questionnaire which was both distributed physically and through online mode to students of three private universities and nine private colleges in Oman. The sample size was 300 and consisted of foundation and first year students in diploma and undergraduate courses. The scale items were subjected to reliability and validity checks. Reliability of scale has been tested using “Cronbach alpha”, “rho_a” and “composite reliability”. The Average Variance Extracted (AVE) was used to test both convergent and discriminant validity of scale. In the present study SmartPLS was used to test the research hypothesis. The relationships between Fixed College Characteristics and HEI selection decision; College Efforts to Communicate and HEI selection decision; Student Characteristics and HEI selection decision, are found to be significant (t >1.96 at p <0.05). However there is no significant relationship between External Influence and HEI selection decision.

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Is Bigger, Better? Exploring U.S. News Graduate Education Program Rankings and Internet Characteristics

Cited by 11 publications

References 21 publications

Institutional Determinants of College Choice Decisions Among Business Students in Nepal

Institutional Determinants of College Choice Decisions Among Business Students in Nepal

(Digitally) Connecting Students, Schools, and Districts: Measuring the Size and Popularity of K-12 Public and Charter School District Websites

Factors and Influences Contributing to the College/University Selection: A Study of Private Higher Education Institutes (HEIs) in Oman

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