“…Historically, the tattooed person has often been subjected to localised societal narratives, and in Western Europe, these have often related to tattoos representing a sign of mental illness, social deviancy (Miller, 2021) or impiety (Barkman, 2012). Despite the increasing prevalence of tattoos, especially within Western society, in the past decade (Wohlrab et al, 2007), there is evidence to suggest that there remains significant stigma associated with tattoos (Broussard and Harton, 2018;Ruffle and Wilson, 2018;Seiter and Hatch, 2005;Timming et al, 2017) and the level of stigma appears to be compounded when intersecting with gender (Baumann et al, 2016) and cultural background (Toyin Ajibade et al, 2021).…”