Irish Consumers' Perception of Chinese Brands and How to Improve the “Made in China” Image

Wang, Xiaoxia; Gao, Yuhui

doi:10.1108/jabs.2010.4.2.80

Cited by 9 publications

(3 citation statements)

References 22 publications

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“…Selecting a tourist destination to tour is analogous to researching any goods or services before acquiring it. (Wiang & Gao, 2010) (Bilkey & Nes, 1982). The image of a traveler presented by a holiday destination, especially a territory, will impact the location's preference.…”

Section: Tourist Destination Attractiveness Attributesmentioning

confidence: 99%

Transformation in Destination Attractiveness Attributes after Covid 19 Pandemic: A Review

Roy,

Bhatia,

Maitra

2023

AJTS

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From a historical perspective, it is impossible to envision tourism without travellers’ mobility. However, the Covid-19 pandemic unlocked new avenues for tourism, including virtual travel. The pandemic seriously impacted the travel and tourism industries due to border closures that grounded the transportation industry and led to job losses. Historically, tourism has quickly bounced back after disasters, pandemics, and epidemics. Hence, a new outlook was developed with the introduction of the New Normal or “business as usual”. The pandemic of covid-19 has compelled tourism industry stakeholders to explore and analyze the transformative attributes of tourist destination attractiveness to revive the industry and regain tourists’ confidence. The research study is constructed on secondary data and literature analysis. The researchers have examined numerous studies representing transformative destination attractiveness to examine the characteristics. The study concludes that there is a paradigm shift in the attributes affecting tourist destination attractiveness which will help the tourism stakeholders in marketing and restarting tourism after the pandemic. These transformative attributes will increase the number of visitors, assisting the tourism industry's recovery from the pandemic. Keywords: Tourist Destination Attractiveness, Transformative Attributes, Revival of tourism

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Section: Tourist Destination Attractiveness Attributesmentioning

confidence: 99%

Transformation in Destination Attractiveness Attributes after Covid 19 Pandemic: A Review

Roy,

Bhatia,

Maitra

2023

AJTS

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“…For example, Chinese products enjoy a better price image among British consumers, while US products are preferred in terms of product quality (Leonidou et al, 2007). In Ireland, specific Chinese brands are relatively unknown; while the "Made in China" label is increasingly present, it still has little significance for local consumers (Wang and Gao, 2010).…”

Section: Introductionmentioning

confidence: 99%

Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany

Polfuß¹,

Sönmez

2020

JCEFTS

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Purpose Using consumer electronics brands as examples, this paper aims to present country-of-origin (COO) as a dynamic concept, by analyzing changes in the representation and perception of the “Made in China” label in Germany. Design/methodology/approach Building on previous COO research, the study formulates four research questions, which are answered with a comprehensive brand analysis using website, media, and consumer data. Information were collected from 11 Chinese brand websites, 10,681 German media articles and a sample of 490 German consumers. The authors statistically evaluated the survey data and examined the website and media data by means of a qualitative content analysis. Findings The results of the study show how Chinese brands currently present their COO in Germany and how the perception of “Made in China,” by German media and consumers, has changed to varying degrees. These changes pose marketing challenges for the increasingly prevalent Chinese brands in Germany, which need to be addressed by companies using strategic PR and marketing activities. Research limitations/implications This study suggests that COO images should be understood as a dynamic construct, and the multifaceted brand perceptions, including media reports, should be given greater consideration. Practical implications International marketers will find information on current country product recognition, and recommendations for the analysis and strategic communication of (Chinese) brands abroad. Originality/value This study contributes to COO research by examining the recent status of “Made in China” labels in Germany, focusing on China not as a manufacturing location, but as the home country for branded products. A media analysis is incorporated to add a novel dimension to the examination of brand identity-image gaps.

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“…The relevance of cross-cultural perspectives in relation to brands has been highlighted recently in relation to Japan and Malaysia (Moschis, Ong, Mathur, Yamashita, & Benmoyal-Bouzaglo, 2011). Chinese companies have the benefit of recommendations on how to advance their brands if they plan to enter the European markets (Wang & Gao, 2010).…”

Section: Introductionmentioning

confidence: 99%

The Concept of <i>Brand Insecurity</i> & Its Measurement for ISO 10668 Valuations

Yuan¹,

Shaw²

2014

JFRM

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This paper facilitates the valuation of intangible assets in accordance with ISO 10668. It indicates a method to assess brand values when a company's brand is inadvertently undermined by the actions of others who market similar products. The paper reports on commercial phenomena in China and provides conceptual analysis to enable company accounts to reflect the quantified phenomena. The paper defines an innovative concept-brand insecurity. It then argues for an accounting methodology to standardize, and make more accurate, the valuation of brands in situations which indicate brand insecurity. A leading feature of the index proposed for brand insecurity is its usefulness in comparisons between years, companies and diverse brands. This paper is the first to operationalize the incomes approach to brand insecurity in accordance with ISO 10668.

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Irish Consumers' Perception of Chinese Brands and How to Improve the “Made in China” Image

Cited by 9 publications

References 22 publications

Transformation in Destination Attractiveness Attributes after Covid 19 Pandemic: A Review

Transformation in Destination Attractiveness Attributes after Covid 19 Pandemic: A Review

Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany

The Concept of <i>Brand Insecurity</i> & Its Measurement for ISO 10668 Valuations

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Irish Consumers' Perception of Chinese Brands and How to Improve the “Made in China” Image

Cited by 9 publications

References 22 publications

Transformation in Destination Attractiveness Attributes after Covid 19 Pandemic: A Review

Transformation in Destination Attractiveness Attributes after Covid 19 Pandemic: A Review

Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany

The Concept of &lt;i&gt;Brand Insecurity&lt;/i&gt; &amp; Its Measurement for ISO 10668 Valuations

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Product

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The Concept of <i>Brand Insecurity</i> & Its Measurement for ISO 10668 Valuations