Irish consumer preferences for honey: a conjoint approach

Murphy, Maurice; Cowan, Cathal; Henchion, Maeve; O’Reilly, Seamus

doi:10.1108/00070700010348424

Cited by 83 publications

(88 citation statements)

References 11 publications

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“…The results obtained are similar to those from other studies (28,32). In those studies consumers demonstrated a strong preference for local honey, due to the fact that they were generally sceptical about the quality of imported honey.…”

Section: Results Of Sensory Testsupporting

confidence: 82%

Comparison of selected quality characteristics of domestic and Thailand multifloral honeys

Madras-Majewska¹,

Rosiak²,

Jaworska³

et al. 2016

Medycyna Weterynaryjna

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The aim of this paper was to compare the microbiological and sensory quality of Polish and Thailand multifloral honeys. The honeys selected for testing were classified into the multifloral honey group on the basis of a pollen analysis. The microbiological analyses of multifloral honey samples confirmed a good microbiological quality of the honey samples tested. No presence of pathogenic bacteria of the species Salmonella has been demonstrated. The total number of aerobic mesophilic microorganisms and the number of mesophilic bacteria of the species Bacillus were less than the permissible microbiological limits for bee products. A significant excess of yeasts and moulds was found in one Thailand honey sample, which produced undesirable sensory factors as a result of honey fermentation. The tests performed revealed that lime and multifloral honeys were the varieties most preferred by consumers and that most consumers presented a neutral attitude towards imported honeys. A consumer sensory test showed differences in the quality of the honey samples tested. Three samples of domestic multifloral honeys and one sample of imported honey were assessed as the most attractive. Two Thailand honey samples were characterized by a significantly lower sensory quality than the other samples tested in the study. The method of sensory profiling applied in this study made it possible to be obtained precise information on the reasons for consumers’ preferences identified during the hedonic test. The results for the most unattractive samples obtained by this method were confirmed by the results of microbiological and physicochemical analyses.

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Section: Results Of Sensory Testsupporting

confidence: 82%

Comparison of selected quality characteristics of domestic and Thailand multifloral honeys

Madras-Majewska¹,

Rosiak²,

Jaworska³

et al. 2016

Medycyna Weterynaryjna

View full text Add to dashboard Cite

show abstract

“…Apart from flavour, colour was also very important for participants of the study. In Poland the most preferred honey was dark-gold, as in Ireland (Murphy et al, 2000).…”

Section: Discussionmentioning

confidence: 99%

“…A study on consumers' preferences in Ireland also found that the price of honey is the most important factor when a decision to purchase is made. According to Murphy et al (2000), consistency, packaging, brand and colour are also important for consumers. Among the Hungarian population it was found that the most important determinants of honey purchase were: quality of product, price, producer and quality of the packaging (Árváné et al, 2011).…”

Section: Discussionmentioning

confidence: 99%

Conditions of honey consumption in selected regions of Poland

Kowalczuk¹,

Jeżewska-Zychowicz²,

Trafiałek³

2017

Acta Sci Pol Technol Aliment

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“…Murphy, Cowan, Henchion and O'Reilly (2000) identified three distinct segments in the Irish honey market, each with an "ideal" product. Segment 1 was not price sensitive and preferred honey from small scale producers.…”

Section: Consumer Purchasing Behaviormentioning

confidence: 99%

Consumer behaviour towards honey products in Western Australia

Batt

Liu

2012

British Food Journal

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Extended Abstract PurposeThis paper explores the factors impacting and influencing the consumer's decision to purchase honey in a retail store. DesignData is collected from shopping mall intercepts in Perth, Western Australia using a structured questionnaire. Factor analysis is used to identify the principal components which most influence the consumer's decision to purchase. On the basis of the ways in which honey is consumed within the household, cluster analysis is utilised to group the respondents into meaningful segments. FindingsIn Perth, Western Australia, honey is primarily consumed as a spread or a sweetener on breakfast cereals and porridge. However, honey is also used as a marinade, in cakes and cookies and as a beverage. According to the way in which honey is consumed in the household, five clusters are identified. In purchasing honey from a retail store, principal component analysis reveals three factors which were most influential in the consumer's decision to purchase: brand reputation, origin and value for money. Ethnicity was found to have a significant influence on the way in which honey was consumed in the household and the importance of the three principal components extracted. Originality/valueThis is one of the few studies that find a segment difference between Anglo Saxon and Asian consumers of honey. 2 Consumer Behaviour towards Honey Products in Western Australia AbstractIn Perth, Western Australia, honey is primarily consumed as a spread or a sweetener on breakfast cereals and porridge. However, honey is also used as a marinade, in cakes and cookies and as a beverage. According to the way in which honey is consumed in the household, five clusters are identified. In purchasing honey from a retail store, principal component analysis reveals three factors which were most influential in the consumer's decision to purchase: brand reputation, origin and value for money. Ethnicity was found to have a significant influence on the way in which honey was consumed in the household and the importance of the three principal components extracted.

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Irish consumer preferences for honey: a conjoint approach

Cited by 83 publications

References 11 publications

Comparison of selected quality characteristics of domestic and Thailand multifloral honeys

Comparison of selected quality characteristics of domestic and Thailand multifloral honeys

Conditions of honey consumption in selected regions of Poland

Consumer behaviour towards honey products in Western Australia

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