IQOS debut in the USA: Philip Morris International’s heated tobacco device introduced in Atlanta, Georgia

2020

Korean J Fam Med

Heated tobacco products (HTPs), a hybrid between conventional and electronic cigarettes, were first launched in South Korea in June 2017. Owing to advertisements stating that HTPs are odorless, tar-free, and less harmful to health, the sales of HTPs have grown quickly enough to account for about 10% of the total tobacco market in a year. HTP use by young, highly educated, and high-income groups had a significant impact on both the overall tobacco market over the past 3 years and the smoking and quitting behaviors of smokers. Based on national smoking rate statistics, tobacco sales trends, and the number of visitors to smoking cessation clinics, the following changes have been identified: (1) The decline in current smoking rates has slowed or rose in some groups. (2) The decline in total cigarette sales has slowed but rose again in the first quarter of 2020. (3) The number of visitors to smoking cessation clinics decreased just after the advent of HTPs. These results may be due to the insufficient support of tobacco regulation policies but also coincide chronologically with the appearance of HTPs in South Korea. It is necessary to investigate the usage rate of various tobacco products, including HTPs and e-cigarettes, to examine the health risks of novel tobacco products and provide accurate information to users and policymakers. Finally, tobacco companies are continuously developing new product concepts to escape the regulation of existing cigarettes; thus, comprehensive management measures for all nicotine-containing products are needed.

Section: The Advent Of Heated Tobacco Products In South Koreamentioning

confidence: 99%

“…As of May 2020, IQOS is being testmarketed in more than 50 countries [ 20 ]. The United States Food and Drug Administration also permitted the sale of IQOS through the premarket tobacco product application on April 30, 2019, and PMI introduced IQOS in Atlanta, Georgia in October 2019 [ 21 ].…”

Section: The Advent Of Heated Tobacco Products In South Koreamentioning

confidence: 99%

The Impact of Heated Tobacco Products on Smoking Cessation, Tobacco Use, and Tobacco Sales in South Korea

2020

Korean J Fam Med

“…Meanwhile, due to concerns from the E-cigarettes, or vaping, product use-associated lung injury (EVALI) outbreak, the Korean government encouraged e-cigarette users to stop using these products, resulting in existing vapers choosing conventional cigarettes or HTPs instead and an opportunity to expand the HTPs market. HTPs shall expand to the rest of the United States (US) within a few years if sales in the Atlanta test market go well [ 8 , 9 ].…”

Section: Introductionmentioning

confidence: 99%

Are Heated Tobacco Product Users Less Likely to Quit than Cigarette Smokers? Findings from THINK (Tobacco and Health IN Korea) Study

Kim

et al. 2020

IJERPH

Since the advent of heated tobacco products in June 2017 in South Korea, the sale of heated tobacco products accounted for 10.5% of total tobacco sales in 2019. However, the decreasing trend in total tobacco sales is gradually weakening and the number of visitors using stop smoking services has also dropped. This study examines the association between the use of new tobacco products and related products and cessation behaviors. A cross-sectional study using a self-administered questionnaire was conducted from March 2019 to July 2019 for 2831 adult tobacco users. The difference in rates of quit attempts using the type of tobacco products and related products in the past year were noted (55.6% (any cigarette smoker), 46.7% (any e-cigarette user), and 39.6% (any heated tobacco product user)). About a 30% increase in quit attempts was observed for the triple users of either conventional cigarette or heated tobacco product than exclusive users. Exclusive heated tobacco product and e-cigarette users were approximately 40% and 20% less likely to quit the product they used than exclusive cigarette smokers, respectively. These findings can explain recent occurrences in South Korea, such as the reduction of visitors at smoking cessation clinics and the attenuation of the decline in tobacco sales.

“…It is estimated that in the year 2018 alone tobac- products showed that some part of the general public associated the use of HTPs with wealthy people (the cost of using these devices is higher than that of smoking regular cigarettes) or people searching for new experiences [49]. What matters here is the marketing strategy of companies manufacturing HTDs, which promote free-of-charge or inexpensive training sessions in shops or offer starter packages at discount prices [50]. The fashionable looks of an IQOS device, which resembles a pen and draws on the cutting-edge technologies, induces young people to reach for this product.…”

Section: The Hazardous Phenomenon Of Tobacco Heating Productsmentioning

confidence: 99%

Are heated tobacco products a healthy alternative to cigarettes?

2021

As well as being an extremely widespread addiction, tobacco smoking is a well-known cause of numerous deaths around the world. Most (80–90%) of lung cancer cases occur among smokers. The awareness of harmful effects of smoking is growing constantly. Manufacturers of tobacco products have recently opted to face this challenge by marketing heated tobacco products. Based on the performed research, tobacco companies maintain that these products are less harmful. They advertise their products as a smokeless, unconventional, less harmful cigarette. Due to the short follow-up period, the studies on consequences of using heated tobacco products are still scarce. This article presents a review of the literature focused on the use of heated tobacco products as an alternative to traditional cigarettes.