This study mainly evaluated the competitive strategy of the tablet PC industry based on the benefits, opportunity, costs, and risks (BOCR) conceptual framework. We first adopted DEMATEL (decision-making trial and evaluation laboratory) to address the relationships among the variables and then used the fuzzy group decision making techniques (FGDMT) tools (fuzzy analytic hierarchy/network process (FAHP/FANP) and the VlseKriterijumska Optimizacija I Kompromisno (VIKOR) method) to construct the tablet PC evaluation competitive strategy model under a fuzzy environment. The empirical results revealed that a firm's revenue growth, capacity for profitability, product design, and product function are highly important evaluation indices. This indicated that tablet PC companies should channel more efforts into their product innovation for creating revenue growth and maintaining customer loyalty. Finally, based on the findings, managerial and policy recommendations were provided to enable more effective strategic decision making for tablet PC industry.