Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising

Banks, Ivana Bušljeta; Pelsmacker, Patrick De

doi:10.1080/00913367.2013.846241

Cited by 17 publications

(1 citation statement)

References 43 publications

(56 reference statements)

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“…For example, people show more optimism about distant future than proximal outcomes (Trope & Liberman, 2010). Extant research has indicated that individual differences, such as tolerance for ambiguity (Banks & De Pelsmacker, 2014), regulatory focus (A. Y. Lee & Aaker, 2004), and consideration of future consequences (CFC), affect how people respond to temporally framed messages across multiple outcomes.…”

Section: Temporal Framingmentioning

confidence: 99%

Disentangling the Effects of Temporal Framing on Risk Perception, Attitude, Behavioral Intention, and Behavior: A Multilevel Meta-Analysis

Huang

2022

Communication Research

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Temporal framing is a messaging strategy that highlights either the proximal or distal consequences of a recommended behavior in communication efforts. The results of this meta-analysis of experimental studies on temporal framing supported the overall small advantage of proximal versus distal frames in facilitating persuasion ( r = .0659, k = 97, N = 6,808). Specifically, proximal frames were more effective than distal frames in increasing risk perception ( r = .0996, k = 14, N = 977) and behavioral intention ( r = .0715, k = 40, N = 5,888). However, no such effects were found on attitude or actual behavior. The temporal framing effect was stronger when (1) using specific time points for near future versus distant future, (2) applied to anti-smoking/drinking campaigns, and (3) using nonstudent samples. Besides, gain versus loss frame was a significant moderator of the temporal effect in studies on promoting healthy eating and anti-smoking/drinking.

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Section: Temporal Framingmentioning

confidence: 99%