“…It is in this way that discourse and communications shape lived experiences in tourism settings, and indeed, as Thurlow and Jurowski (2010) argue, shape social, political and cultural processes in contemporary globalisation. Extant analyses of tourism promotional literature have been concerned with the symbolic construction of places and people for consumption by tourists (see Dann, 1988Dann, , 1996Edwards, 1996;Groves & Timothy, 2001;Jenkins, 2003;Morgan & Pritchard, 1998;Uzzell, 1984) and there have been some helpful analyses of the interplay between visual representations, consumption and ethnicity (Albers & James, 1988) and gender/sexuality with regard to women and femininity (Desmond, 1997;Marshment, 1997;Prichard, 2001;Sirakaya & Soenmez, 2000).…”