Addressing the selection of invisible Web sites for business subject pages as part of collection development, this discussion begins with defining the invisible Web and examining why certain Web pages are``invisible.'' Followed by an acknowledgement of problems concerning the use of terminology, implications for the process of collection development and a brief examination of the criteria in selecting the items for subject Web pages are addressed. Upon using strategies to locate these materials in order to create useful subject pages, selection criteria for the Web sites include determining the credibility of the source, and examining the scope and quality of content.