“…Behavioral explanations tend to focus on the losses incurred by unsophisticated investors who make sub-optimal use of information and persist with poorly performing funds that charge them relatively high fees (Harless and Peterson [1998], Christoffersen and Musto [2002], Hortaçsu and Syverson [2004], Barber et al [2005], Ruiz Verd u [2008, 2009], Boldin andCici [2010], Choi et al [2010], Ianotta and Navone [2011]). A theme is that such investors are heavily influenced by marketing, adviser recommendations, and other salient information; and that these aspects are exploited by funds through charging higher fees.…”