“…Our work provides a unified explanation for several empirical patterns extensively documented in the literature, including the relation between average returns and: price-earnings ratios (Rosenberg, Reid, and Lanstein, 1985;Basu, 1977;Haugen and Baker, 1996); market-to-book ratios and Tobin's Q (Fama and French, 1992;Lakonishok, Shleifer, and Vishny, 1994); investment rates (Titman, Wei, and Xie, 2004;Anderson and Garcia-Feijo, 2006); profitability (Fama and French, 2006;Novy-Marx, 2012); idiosyncratic return volatility Zhang, 2006, 2009); as well as the fact that the security market line is weakly downward sloping (Black, Jensen, and Scholes, 1972;Frazzini and Pedersen, 2010;Baker, Bradley, and Wurgler, 2011;Hong and Sraer, 2012).…”