Investing in the future: an integrated model for analysing user attitudes towards Robo-advisory services with AI integration
Sandeep Singh,
Atul Kumar
Abstract:Purpose
Recognizing the importance of Robo-advisors in digital financial services, this paper aims to analyse the users’ perception and acceptability of artificial intelligence (AI) in digital investment solutions using an extended “Technology Acceptance Model” (TAM).
Design/methodology/approach
The model is tested using 454 online valid responses received from Indian Fintech users via direct path analysis, mediation and moderation.
Findings
The study’s findings show that trust, perceived usefulness and pe… Show more
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