The crisis of global overfishing has been widely covered in both the scientific literature and the popular media over the last decade. However, with his recent film The End of the Line (Murray 2009), Rupert Murray tells the story with unprecedented power. Heralded as the ''Inconvenient Truth'' for fisheries-a reference to David Guggenheim's influential film on the perils of climate change-The End of the Line provides a rich, well-argued and sobering picture of how people, the oceans' top predator, have brought many of the worlds fisheries to collapse.Based on the book of the same name by Clover (2004), the film moves through the value chain from up-market sushi restaurants in London, to global supermarket chains, and down through fish markets to industrial fishing vessels on the seas. Its dominant narrative is one of corporate plunder, governance failure and iniquity. In the words of one reviewer, the film ''chronicles the marine Armageddon perpetrated in the name of consumer choice by big businesses over the last half century''. The case is well made by Clover who appears in the film, complemented by superb underwater footage, and ably supported by several scientists who also feature. Drawing on several influential articles from the past few years (Pauly et al. 1998;Worm et al. 2006;Hilborn et al. 2005), Daniel Pauly, Boris Worm and Ray Hilborn very effectively translate the science behind the story into compelling mental images. There are lessons for all researchers in their performances about how to translate the messages of science in digestible form.If ever there was a vehicle for coalescing public opinion to influence fisheries policy and consumer choice in the industrialized countries whose fleets have driven these problems, this film is it. Murray and Clover deserve enormous credit for communicating important messages in a balanced and compelling way. However, there are important dimensions to the fisheries story, which the film only touches upon, and yet deserve far more attention. Central among these is the consequence of overfishing for the world's poor. While it is important to educate affluent consumers and structure management of the world's large-scale commercial fisheries and trade systems to foster sustainability in our oceans, this needs to be accompanied by efforts to maintain the world's smallscale fisheries that provide food and income for the vast majority of producers and consumers in the world.Of the 70% of the world's total fish catch that comes from developing countries, over a half of this comes from smallscale fisheries (FAO 2008). These fisheries too are collapsing-a major problem for the 22-24 million full-or parttime fishers in developing countries who depend upon them, and the 68-70 million people who work in postharvest (Anonymous 2008). With 90-95% of the catch destined for local domestic markets, the fish supply crisis here will also have far more profound consequences than the omission of bluefin tuna from the sushi bars of Tokyo or Paris, or North Sea cod from supermarket she...