Investigation on perceived country image of imported food

Yeh, Ching-Hsuan; Chen, Ching-I; Sher, Peter J.

doi:10.1016/j.foodqual.2010.05.005

Cited by 43 publications

(53 citation statements)

References 60 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…We conclude that in the case of orchids, product quality is considered a top priority by all growers. Therefore, our research seems to be in line with the literature indicating a perceived association between quality and country of origin [21,29].…”

Section: Discussionsupporting

confidence: 92%

“…Other researchers hold different opinions [5,8,21]. Yeh et al [21] state that each country has specific known products; even a country with a positive image cannot extend this advantage to all its products.…”

Section: Weak or No Effectmentioning

confidence: 99%

“…Yeh et al [21] state that each country has specific known products; even a country with a positive image cannot extend this advantage to all its products. This implies that country image varies across different products for every country.…”

Section: Weak or No Effectmentioning

confidence: 99%

See 2 more Smart Citations

Decision Making Factors for Country-of-origin Agriculture Branding in International Markets: The Case of Orchids in Taiwan

Hsiao¹,

Chang²,

Wu³

2015

Horticulture

View full text Add to dashboard Cite

The orchid is Taiwan's top flower export product. However, increasing competition from the Netherlands and China had a great impact on Taiwan's export. This research examines the question of what are the major considerations for using the Taiwanese Phalaenopsis orchid label for promotion in international markets. The results indicate lack of specialized chilled storage techniques and lack of quality standards are two important factors. In particular, product quality is a key consideration. The paper provides valuable insights in developing a country brand label for governments who are looking for differentiation of agriculture and food products in international markets.

show abstract

Section: Discussionsupporting

confidence: 92%

Section: Weak or No Effectmentioning

confidence: 99%

See 1 more Smart Citation

Decision Making Factors for Country-of-origin Agriculture Branding in International Markets: The Case of Orchids in Taiwan

Hsiao¹,

Chang²,

Wu³

2015

Horticulture

View full text Add to dashboard Cite

show abstract

“…Some studies abroad on consumers' attitude on food found that the food safety aspect is related to the origin of imported foods. Yeh et al (2010) asked consumers in Taiwan about their perception of the several aspects of fruit and beer from the major exporters, i.e., Japan and the USA. They found that consumers have different images of 'safety,' depending on the origin.…”

Section: Economics 2007)mentioning

confidence: 99%

An Evaluation of Consumers’ Preference on Food Safety Certificate and Product Origins: A Choice Experiment Approach for Fresh Oranges in Metropolitan Bangkok, Thailand

Thaiyotin

Ujiie

Shuto

2015

Agricultural Information Research

View full text Add to dashboard Cite

We examine the consumers' evaluation of food safety attribute for domestic and imported fresh oranges by a choicebased conjoint analysis in metropolitan Bangkok in Thailand. Our experiment introduces a 'food safety label' for oranges of both production origins as a hypothetical certificate in order to evaluate the consumers preference on an explicit information provision of food safety regulation. The estimation result of our survey conducted in 2010 shows that respondents assign a significantly higher willingness to pay value on domestic than on imported ones. And consumers evaluate food safety label positively for oranges from each production origin, however, consumers' evaluations are indifferent in terms of their willingness to pay for the food safety label between production origins. These findings demonstrate that food safety information provision on products is preferred. And the indifference in terms of willingness to pay for the labels from various origins implies competitiveness with good food safety management and weakness due to mismanagement of the safety regulation on domestic fresh products.

show abstract

“…In this regard, country image is a set of beliefs in relation to a specific country (Yeh, Chen, & Sher, 2010). Roth and Romeo (1992) has been defined country image as the overall product perception that consumers from in light of the perceived marketing-and production-related superiority and inferiority of the country where the products are from (Roth & Romeo, 1992).But what does CoI practically mean?…”

Section: Country Of Origin Imagementioning

confidence: 99%

The Relative Contribution of Brand Love and Country Image towards the Formation of Brand Equity

Zilaie

Kordnaeij

Ahmadi

2016

MJSS

View full text Add to dashboard Cite

The purpose of this study is providing a model to determine the way brand love and country of origin image(CoI) affect the formation of brand equity in the automotive industry in Iran. The most important finding of this study was that consumers` affection toward a brand and its country of origin has significant influence on consumers` loyalty and subsequently their loyalty level could affect brand value.Results also showed that there was no significant relation between consumer` cognition of a country characteristics and their attitudinal loyalty. The findings can advance our understandings of brand love andCoI phenomena and provide guidance for international marketers and traders to manage country and brand related information more effectively.

show abstract

Investigation on perceived country image of imported food

Cited by 43 publications

References 60 publications

Decision Making Factors for Country-of-origin Agriculture Branding in International Markets: The Case of Orchids in Taiwan

Decision Making Factors for Country-of-origin Agriculture Branding in International Markets: The Case of Orchids in Taiwan

An Evaluation of Consumers’ Preference on Food Safety Certificate and Product Origins: A Choice Experiment Approach for Fresh Oranges in Metropolitan Bangkok, Thailand

The Relative Contribution of Brand Love and Country Image towards the Formation of Brand Equity

Contact Info

Product

Resources

About