We introduce a new approach to the periodic Anderson model (PAM) that allows a detailed investigation of the magnetic properties in the Kondo as well as the intermediate valence regime. Our method is based on an exact mapping of the PAM onto an effective medium strong-coupling Hubbard model. For the latter, the so-called spectral density approach (SDA) is rather well motivated since it is based on exact results in the strong coupling limit. Besides the T 0 phase diagram, magnetization curves and Curie temperatures are presented and discussed with help of temperature-dependent quasiparticle densities of state. In the intermediate valence regime, the hybridization gap plays a major role in determining the magnetic behaviour. Furthermore, our results indicate that ferromagnetism in this parameter regime is not induced by an effective spin±spin interaction between the localized levels mediated by conduction electrons as it is the case in the Kondo regime. The magnetic ordering is rather a single-band effect within an effective f-band.