“…In response to this crisis, the U.S. aviation industry reduced its capacity, eliminated inefficient aircraft types, and increased revenue via new and expanded ancillary fees (Spitz, O'Connor, Mills, Carroll, & Murray, 2015). For example, airlines introduced unbundling of services for checked baggage and meals served onboard, resulting in passing some of rising fuel costs on to passengers (Morrison, Bonnefoy, Hansman & Sgouridis 2010). According to Spitz et al (2015), these measures enabled the U.S industry to return to profitability over the last 10 years.…”