2023
DOI: 10.30798/makuiibf.1283034
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Investigation of the Effect of Social Media Marketing on Doctor Branding in the Health Sector

Ali GÖDE,
Yunus Emre ÖZTÜRK,
Fatma Nuray KUŞCU

Abstract: In this research, it was conducted to examine the effect of social media marketing on doctor branding. In line with the purpose of the research; 547 people selected by simple random sampling method among the students continuing their education at the university constitute the research sample group and the data were collected by applying a face-to-face questionnaire. In the research, "Personal Information Form", "Social Media Marketing Scale in the Health Sector" and "Doctor Branding Scale" were used. Data were… Show more

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