2023
DOI: 10.1007/978-3-031-25161-0_4
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Investigation of the Digitalisation Process of Traditional Businesses and Its Concept for Retail

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“…The advent of E-commerce has brought transformative waves in the contemporary business landscape, reshaping traditional business models and offering unprecedented opportunities for global trade and market expansion [1]. E-commerce, characterized by the electronic exchange of goods and services, has revolutionized business operations, customer interactions, and transaction management, pushing organizations to adapt and innovate in response to ever-evolving market dynamics [2]. This digital revolution not only redefines consumer behavior but also drives dematerialization and individualization in business management, creating new customer-supplier relationships [3].…”
Section: Introductionmentioning
confidence: 99%
“…The advent of E-commerce has brought transformative waves in the contemporary business landscape, reshaping traditional business models and offering unprecedented opportunities for global trade and market expansion [1]. E-commerce, characterized by the electronic exchange of goods and services, has revolutionized business operations, customer interactions, and transaction management, pushing organizations to adapt and innovate in response to ever-evolving market dynamics [2]. This digital revolution not only redefines consumer behavior but also drives dematerialization and individualization in business management, creating new customer-supplier relationships [3].…”
Section: Introductionmentioning
confidence: 99%