Abstract:In this study, it is aimed to evaluate the post sent by businesswomen who are managers in different sectors by using social media in terms of impression management. In accordance with the study aim, the official Twitter accounts of 50 businesswomen in the list of the most powerful 50 businesswomen of business life in 2020 prepared by Fortune Magazine including the dates of March 11, 2020-January 28, 2021 through the content analysis method. In the study, it was presented the date the businesswomen joined Twitt… Show more
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