Investigation of human's emotional responses on colors

Gao, Xiao; Xin, John Haozhong

doi:10.1002/col.20246

Cited by 111 publications

(106 citation statements)

References 20 publications

(6 reference statements)

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“…Hue effect on these indexes was insignificant (compared to other colour attributes) even for warm-cool scale. They indicated that this is consistent with previous studies (Gao & Xin, 2006). Wang (2008) indicated that there is a systematic relationship exist between colour attributes (Lightness, Chroma and Hue) and emotional response (valence and arousal).…”

Section: Kaya and Eppssupporting

confidence: 88%

“…Big size of colour chip was perceived more distinct, stronger, and arouses much stronger emotions than small chips (Stahre, Harleman & Billger, 2004). Gao and Xin (2006) derived a colour emotion map on CIE LCH model employing three indexes, namely activity, potency and definition. A neutral emotion area was appointed around C (chroma) = 30.5 and L (lightness) = 53.3.…”

Section: Kaya and Eppsmentioning

confidence: 99%

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A Study of the Factors Affecting Colour Meaning and Emotional Response

Sanad

2017

PROSOC

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Colour design research studies are concerned with identifying colour preferences and emotion elicited by colours, and a deep understanding of the aspects shaping these emotions will lead to better exploitation of colour design. This study highlights the aspects that contribute to human emotional response to colour. Hue, brightness and chroma are colour attributes used in different colour model identifying colours. Brightness and chroma in most studies affect the hue on colour emotion association. Colour context, texture and size are also discussed in terms of contribution to colour motion response. Other factors such as time span and culture impact the colour emotion link and aspects related to humans including personality, age, gender and preference to colour and/or emotion are discussed. The findings of this research will benefit marketers and designers to understand the effective usage of colour in design making in its aesthetical and functional aspects.

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Section: Kaya and Eppssupporting

confidence: 88%

Section: Kaya and Eppsmentioning

confidence: 99%

A Study of the Factors Affecting Colour Meaning and Emotional Response

Sanad

2017

PROSOC

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“…Los aspectos perceptivos de la evaluación del color incluyen el registro inmediato en el cerebro de los estímulos en términos de luminosidad, tono y croma, mientras que los aspectos cognitivos incluyen el procesamiento posterior de la información como memoria del color, significado del color, etc. (Gao y Xin, 2006). En ese sentido, la experiencia de una persona con visión normal de color es una respuesta del sistema sensorial que es imposible definir.…”

Section: El Factor Humanounclassified

Revisión preliminar sobre el control y comunicación de color en el retail textil chileno

Bayona

2017

RChD: creac. pensam. (En línea)

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Revisión preliminar sobre el control y comunicación de color en el retail textil chileno Preliminary Revision on the Control and Communication of Color in the Chilean Textile RetailResumen. Este trabajo es el resultado de una revisión preliminar sobre el manejo y gestión del color en la industria de retail chilena, con el objetivo de determinar qué variables son claves dentro de una típica cadena de suministro textil. A partir de entrevistas y encuentras a personas que día a día toman decisiones de color en ese ámbito, se identificaron las variables importantes que podrían influir en el control y gestión de color en el ámbito nacional.Además, se logró identificar que muchas de las prácticas hechas por el retail textil chileno en torno al color, se hacen de una forma intuitiva. La gran mayoría por falta de conocimiento y carencia de una formación en ciencia del color. Está información da las bases para entender cómo funciona la gestión de color a nivel nacional y además permite identificar posibles estrategias para implementar control y comunicación del color en la industria de Retail textil nacional. Palabras clave: Chile, comunicación de color, gestión de color, retail, textil.Abstract. This work is the result of a preliminary revision on the color control and management in the textile retail industry in Chile. This work aimed to determine which variables are key within a typical textile supply chain. Interviews and surveys were carried out among color assessors in the Chilean retail. The most important variables that influence the control and management of color at the national level were identified. In addition, it was determined that many of the practices in color assessment are made very intuitive due to the lack of knowledge and a solid background in color science. This information gives the basis to understand how color management works and it allows to identify possible strategies to implement control and communication of color in the national retail industry.

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“…In the last few years, though several articles have been proposed on the study of the psychological preference of people reflecting on products, including their colours, [3][4][5][6][7] aesthetics, [8][9][10][11][12][13] and shapes, 14 the effect of one's physiological characteristic on the evaluated psychological preference was seldom taken into consideration. To overcome this shortcoming, the element of physiological characteristic is considered in this study such that the result is helpful for applying to product design for customization and personalization.…”

Section: Introductionmentioning

confidence: 99%

Erratum

2008

Color Research & Application

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An aesthetic measure based approach for constructing a colour design/selection system is proposed in this article. In this model, an image data base for the relationships between the psychological preference of customers and clothing colour tones is built using the membership functions of a fuzzy set, and an aesthetic measure calculation method based on colour harmony is also proposed. In addition, a skin colour detection theory is proposed to construct a skin colour detection program to detect the skin colour of a customer, which is then taken as the major colour in matching the skin, polo shirt, and(or) pant colours to select the best colour combination. Integrating the skin colour detection theory, colour harmony theory, aesthetic measure method, and fuzzy set theory, a program is constructed to build an aesthetic measure based colour design/selection system. With the aid of this system, one can get proper cloth colours to match his/her skin colour and image requirement by starting with inputting one's colour photo, catching image with a camera, or inputting R, G, B values of his/her skin. The theoretical results for the ranks of clothing colours proposed by the system are examined with the experimental results and the result shows they are very close, suggesting that the proposed colour selection system is acceptable. Although the selection of clothing colours is taken as an example to specify the methodology, it can also be used to develop a system for other products.

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Investigation of human's emotional responses on colors

Cited by 111 publications

References 20 publications

A Study of the Factors Affecting Colour Meaning and Emotional Response

A Study of the Factors Affecting Colour Meaning and Emotional Response

Revisión preliminar sobre el control y comunicación de color en el retail textil chileno

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