The effects of the biomolecular embedding on the photo-induced relaxation process of the DNA minor-groove binder berenil, diminazene aceturate, is studied with quantum mechanics/molecular mechanics, QM/MM, calculations that employ the algebraic diagrammatic construction through second-order, ADC(2), for the quantum mechanical and an atomistic polarizable embedding for the classical part. The lowest singlet excitation to the S 1 state is a bright transition with a ππ * character and a perichromatic red-shift, due to the interactions with the solvent and DNA. The excited-state