Investigation of Fashion Sharing Platform for Sustainable Economy—Korean and International Fashion Websites before and after COVID-19

Lee, Okkyung; Lee, Yejin; Lee, Heeran

doi:10.3390/su13179782

Cited by 7 publications

(11 citation statements)

References 10 publications

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“…In response to hygiene concerns, fashion-sharing websites have implemented measures to prioritize laundry and hygiene and incorporated promotional messages related to the pandemic (e.g. hygiene–or laundry-related notices in pop-ups: “We are maintaining higher hygiene standards using measures such as washing and management methods”) (Lee et al ., 2021; Xu et al ., 2022). Our findings imply that the cues to alleviate the negative contamination (i.e.…”

Section: Discussionmentioning

confidence: 99%

“…, 2022). Many B2C sharing platforms started to emphasize professional cleaning and disinfection procedures, reassuring consumers about the hygiene and safety of the clothing available (Lee et al. , 2021; Park and Armstrong, 2019; Xu et al.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…negative factors that affect consumer attitude when using the platforms (Koay et al, 2023;Xu et al, 2022). Many B2C sharing platforms started to emphasize professional cleaning and disinfection procedures, reassuring consumers about the hygiene and safety of the clothing available (Lee et al, 2021;Park and Armstrong, 2019;Xu et al, 2022). As such, the perceived risk of contamination associated with secondhand consumption can be reduced by the comprehensive cleaning processes.…”

Section: Contamination In Secondhand Fashionmentioning

confidence: 99%

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Negative and positive contamination in secondhand fashion consumption: does culture matter?

Kim,

Jin,

Kim

2023

IMR

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PurposeDespite the growing popularity of online secondhand platforms globally, there is a lack of studies exploring how consumers worldwide perceive contamination and the use of secondhand goods differently according to the culture. Based on the consumer contamination theory, this study aims to investigate the cultural differences of South Koreans and Americans by examining three variables (e.g. transaction type, ownership duration and physical attractiveness) related to consumers' perception of contamination and purchase intentions for a secondhand apparel item.Design/methodology/approachData were collected from 422 US and South Korean female consumers who were assigned to an experimental scenario, and their secondhand purchase intentions and perceived contamination were compared through independent t-tests and moderated regression analyses.FindingsConsumers' purchase intentions increased, and perceived contamination decreased when the transaction type was business-to-consumer (vs consumer-to-consumer), when the item had been owned for a shorter period of time and when the item was sold by an attractive seller. Such effect was more pronounced for South Korean consumers than the US consumers in the negative contamination contexts (i.e. transaction type, ownership duration), but not in the positive contamination context (i.e. attractiveness).Originality/valueThe findings of the study add to the literature on consumer contamination theory through an examination of several negative and positive contamination factors in retail contexts and highlight the role of culture as a critical moderator.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Section: Contamination In Secondhand Fashionmentioning

confidence: 99%

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Negative and positive contamination in secondhand fashion consumption: does culture matter?

Kim,

Jin,

Kim

2023

IMR

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“…Second-order constructs will make the model more concise and the results easier to interpret, thus helping to produce reliable and valid empirical results [83]. While some previous studies of luxury consumption and col-laborative consumption have introduced the concepts of intrinsic motivation and extrinsic motivation as a multidimensional structure respectively [29,30,32,42,88], the rationale of the classification has not been fully assessed and verified. There are also suggestions in the literature to combine the most common motivational constructs into a higher-order structure [83].…”

Section: Methodsmentioning

confidence: 99%

“…LFR platforms provide a variety of choices in premium high-end fashion products to consumers who are interested in boosting their personality and enhancing their social image for special occasions, such as parties [6]. With the sharing economy's trend emphasising non-ownership [41,42], global online fashion rental marketing is expected to increase by approximately 10% by the end of 2023 [43].…”

Section: Lfr As a Form Of Collaborative Consumption In The Luxury Fas...mentioning

confidence: 99%

Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach

Ruan

Lee

2022

Sustainability

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With the rise of the sharing economy, luxury fashion rental (LFR) services have seen significant growth by providing sustainable consumption options to newcomers in the luxury fashion market. Several studies have analysed consumer motivations for luxury and collaborative consumption; however, limited research has examined consumer behaviour towards LFR, focusing on the collaborative consumption perspective but overlooking the influence of the characteristics and values of luxury fashion products. Therefore, this study seeks to identify consumer motivations for LFR from both the luxury consumption and collaborative consumption perspectives. Specifically, this study aims to: (1) identify motivations for LFR by reviewing the relevant literature; (2) propose a classification of LFR motivations (intrinsic versus extrinsic) by following self-determination theory; and (3) statistically evaluate and confirm said classification. To this end, data were collected from 359 U.S. consumers via an online survey. Subsequently, a second-order confirmatory factor analysis was conducted to confirm the validity of the second-order hierarchical structure. The findings show that intrinsic LFR motivations include hedonic benefits, uniqueness, and sustainability, while extrinsic motivations include economic benefits, social norms, smart shopping, and ego defence. To conclude this paper, theoretical and practical implications are discussed and recommendations for future studies are presented.

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The Short- and Long-Term Impacts of COVID-19 Pandemic on the Sharing Economy: Distinguishing Between “Symptomatic” and “Asymptomatic” Platforms

Nuttah¹,

Roma²,

Nigro³

et al. 2023

J Knowl Econ

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Our study presents a systematic literature review on the repercussions of the COVID-19 pandemic on the different types of sharing economy platforms and the sharing economy phenomenon in its entirety. Our literature review helps understand how the characteristics of different services of the sharing economy combine with contingent factors, such as government-mandated lockdowns, changed consumer behaviors, and people’s fear of contagion, to determine the magnitude of the impact of COVID-19 on the sharing economy both in the short run and in the long run. By examining these factors, we distinguish between sharing economy services/platforms that were (and possibly will be) negatively impacted by the COVID-19 pandemic (referred to as “symptomatic” platforms) and those that were not (and possibly will not be) impacted at all or even benefit (referred to as “asymptomatic” platforms). We then propose a new framework that combines traditional dimensions of sharing economy with a dimension resulting from the COVID-19 pandemic, i.e., the level of physical interaction required to deliver the sharing economy service. Building upon the extant literature, the framework helps better understand how the sharing economy will evolve after the pandemic. It also helps identify important research gaps that both academics and practitioners working on the field of sharing economy should address in the near future.

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Investigation of Fashion Sharing Platform for Sustainable Economy—Korean and International Fashion Websites before and after COVID-19

Cited by 7 publications

References 10 publications

Negative and positive contamination in secondhand fashion consumption: does culture matter?

Negative and positive contamination in secondhand fashion consumption: does culture matter?

Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach

The Short- and Long-Term Impacts of COVID-19 Pandemic on the Sharing Economy: Distinguishing Between “Symptomatic” and “Asymptomatic” Platforms

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