Investigation and Analysis of Omnichannel Logistics Models: A Study in The Electronic Retail Industry in Indonesia

Simangunsong, Eliot; Subagyo, Ivan Evander

doi:10.31387/oscm0450298

Cited by 6 publications

(5 citation statements)

References 12 publications

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“…Contradictively, they are primary factors in choosing a B2C logistics partner. Due to tight competition in the B2C e-commerce model, online sellers prefer to have a mutual relationship with courier services that are reliable in cost delivery, dedicated resources and consumer services (Simangunsong and Subagyo, 2021). These factors’ potential to support the sustainability of their business in the long term which is usually not considered by online sellers in C2C.…”

Section: Resultsmentioning

confidence: 99%

Buyers-sellers’ value of courier services: assessment in the Indonesian C2C e-commerce

Timotius

Sunardi

Soenandi

et al. 2023

IJRDM

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PurposeThe quality of service provided by a courier service plays an essential role in the success of online shopping. Meanwhile, buyers and sellers tend to choose a vendor that meets their expectations. This study aims to show how buyers and sellers value the decision to select a courier service based on online shopping experiences.Design/methodology/approachA focus group discussion involving eight participants was used to gather consumer preferences and seller perspectives. Kansei Engineering principles were applied to organize these variables into a priority-scaled survey question. Furthermore, 200 respondents were simple-randomly selected and categorized based on age, gender, transaction frequency, average monthly transaction value and their role in online transactions.FindingsThis study found that buyers and sellers do not consider the delivery costs when the courier service guarantees the service quality. In contrast, the service quality offered is determined by problem-solving responsiveness, delivery accuracy and tracking systems. They also consider the short delivery time, wide delivery coverage area, couriers' attitude and scattered pick-up/drop point services. However, the order of priority is different for specific demographics.Practical implicationsIn the rapid development of the online shopping trend, courier services are urgent to reconstruct their business model and maintain the quality of service. The proper understanding of online consumer preferences and seller perspectives will form the basis of appropriate strategies.Originality/valueThe role of a courier service is significant in the supply chain of online shopping transactions that connect buyers and sellers. The differences in consumer preferences and seller perspectives are attributed to the diverse objectives, even though they are still related to the service quality of the courier service.

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Section: Resultsmentioning

confidence: 99%

Buyers-sellers’ value of courier services: assessment in the Indonesian C2C e-commerce

Timotius

Sunardi

Soenandi

et al. 2023

IJRDM

View full text Add to dashboard Cite

show abstract

“…Food e-supply chain has been considered separately from the others SCND areas as food chains have very different features respect the other markets, due to food quality, safety and sustainability. Almost 26% of the papers focus on key factors and processes influencing SC design [19][20][21][22][23][24][25][26][27][28][29][30][31][32]. Duffy et al [33] individuated as principal processes in e-commerce the order fulfilment, the revenue generation/collection, the financial control, the information technologies, the business processes, the e-integration, the order generation, the 24/7 operation and the consumer behavior.…”

Section: Supply Chain and Network Designmentioning

confidence: 99%

Implementing E-Commerce from Logistic Perspective: Literature Review and Methodological Framework

et al. 2022

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E-commerce is always more diffused as a selling channel around the whole world market, and its importance has increased and continues to increase with the COVID-19 pandemic emergency. It provides enterprises a lot of opportunities, as the importance of physical stores to sell goods is bypassed. However, it has also changed the role of logistics in the supply chain. For this reason, this work aims to identify the main logistics research areas related to e-commerce implementation and the factors and key performance indicators, which should be taken into account for each logistics research area, with particular attention to sustainable aspects. For doing this, a structured and comprehensive literature analysis is carried out. Keywords associated with e-commerce and logistics areas are matched to identify the most interesting works related to its implementation. From the analysis, five main research areas are identified: Supply Chain Network Design (SCND); Outbound Logistics (OL); Reverse Logistics (RL); Warehousing (WR); and IT and data management (E-IT). For each area, key factors, strategies and performance indicators have been identified. Finally, a methodological framework that summarizes the results of the analysis is presented; this is a useful tool for managers to implement or expand their e-commerce business. Many works are focused on one research area, carrying out critical factors, models, and methods to implement that topic. Instead, the methodological framework presented here summarizes multiple research areas from a logistic point of view, identifying for each one input and output variables and how they influence each other.

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“…The omnichannel distribution model provides retailers with more opportunities and challenges, including firm performance (Adivar et al, 2019;Niranjan et al, 2019), sales growth (Bae and Deborah, 2020;Cao and Li, 2015), customer experience improvement (Tyrväinen et al, 2020;Mainardes et al, 2020;Verhoef et al, 2009;Cook, 2014;Quach et al, 2022), channel synergies (Fornari et al, 2016), data integration and analysis (Grewal et al, 2017), omnichannel logistics models (Simangunsong and Subagyo 2021), and supply chain management challenges (Saghiri et al, 2018;Rai et al, 2019). In addition, some researchers have been reviewing and discussing the existing literature on omnichannel (Mounaim et al, 2021;Mishra et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

A Historical Review on Omni Channel Retailing Consumer Research

Luo,

Sheng,

Song

2023

OSCM: An Int. Journal

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Consumer research is crucial in omnichannel retailing and is considered a primary focus in distribution management. This article presents an objective, systematic, and comprehensive review of the current literature on omnichannel consumers. We aim to systematically map the knowledge of omnichannel consumer research's thematic structure, theory, and methodology. We employed an integrated approach to analyze 152 journal articles, using bibliometric methods, including country and citation analysis, co-citation networks, literature coupling, thematic mapping, and historical citation networks. We conducted an exploratory analysis of selected studies to examine the features of countries, journals, authors, highly cited literature, and trends in this field. Additionally, the study underwent bibliometric analyses of keyword cooccurrence, bibliographic coupling, historical citations, and cocitation analysis. The keyword co-occurrence analysis was based on the frequency and importance of keywords, identifying four distinct clusters. The findings reveal that omnichannel research is a growing field. Scholars have examined omnichannel consumers from multiple perspectives, utilizing different research methods and theoretical foundations. However, further research is needed to explore omnichannel consumers in more countries and address factors such as regional and cultural differences. This research employs advanced tools for the first time to review the literature on omnichannel consumers and provides a comprehensive view of the topics of importance discussed in the literature on omnichannel consumer management. This study will provide insights for practitioners and academic researchers to improve decision-making and develop strategies.

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Investigation and Analysis of Omnichannel Logistics Models: A Study in The Electronic Retail Industry in Indonesia

Cited by 6 publications

References 12 publications

Buyers-sellers’ value of courier services: assessment in the Indonesian C2C e-commerce

Buyers-sellers’ value of courier services: assessment in the Indonesian C2C e-commerce

Implementing E-Commerce from Logistic Perspective: Literature Review and Methodological Framework

A Historical Review on Omni Channel Retailing Consumer Research

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