Abstract:PurposeThis study aims to investigate motivators, mediator and moderator of users' sustained information seeking on academic social networking sites (ASNSs).Design/methodology/approachDrawing upon the expectancy–value theory and related information-seeking literature, the study developed a theoretical model to explain why and how users intend to continue seeking information on ASNSs. Thereafter, a field survey with 385 participants was conducted to test the model. Finally, a content analysis of participants' p… Show more
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