Investigating the Relationship Between Electronic Image of Online Business on Smartphone and Users’ Purchase Intention

Wu, Chorng-Guang; Kao, Yu-Han

doi:10.1007/978-981-4451-98-7_173

Proceedings of the Institute of Industrial Engineers Asian Conference 2013 2013

DOI: 10.1007/978-981-4451-98-7_173

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Investigating the Relationship Between Electronic Image of Online Business on Smartphone and Users’ Purchase Intention

Chorng-Guang Wu

Yu-Han Kao

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Investigating the Relationship Between Electronic Image of Online Business on Smartphone and Users’ Purchase Intention

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References 14 publications

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