“…Sensorial and Emotional (Hedonic); Pragmatic; Cognitive; Relational; Social; Interactivity; Usability; Customization. (Nambisan & Watt, 2011;Pentina, Amialchuk, & Taylor, 2011;Rose, Clark, Samouel, & Hair, 2012;Salehi et al, 2013;Zhang, Lu, Gupta, & Zhao, 2014;Jain et al, 2017;McLean, 2017 Various models identify two different dimensions that must be taken into account by online retailers: utilitarian and hedonic quality. Bauer et al (2006) have developed the eTransQual scale, which integrates utilitarian quality and analyzes the dimension of enjoyment (hedonic quality).…”